From the perspective of regional market division, the demand for online education in third-tier and below cities is more vigorous. According to the analysis of the user data of education and learning APP published in cmnet database 2065438+June 2009, the active penetration rate of users in third-tier cities is the highest, accounting for 24.8%; The total active penetration rate of third-tier and below cities exceeds 56%. At the same time, the user preferences in the sinking market of educational and learning apps are also significantly higher.
In addition, according to Fasdata data, in the field of K 12 online education, the proportion of new users in third-tier and below cities has been growing continuously for nearly three years, and will account for nearly 80% in 2020, far exceeding the growth of users in first-and second-tier cities, and online education has obviously sunk.
Note: Active penetration rate is the number of monthly active users of a target population who start an App application classification divided by the number of monthly active users of the target population; The active permeability TGI (preference) is the monthly active permeability of the application classification opened by the target industry user group divided by the monthly active permeability of the application classification in the whole network * 100.
-For more industry-related data, please refer to the analysis report of China Online Education Industry Market Foresight and Investment Strategic Planning by Forward-looking Industry Research Institute.