10 is a science and education channel.

CCTV- 10 is a professional TV channel that responds to the national strategy of "rejuvenating the country through science and education", aims at improving the quality of the people and takes science, education and culture as the theme. Since the launch of 200 1 July, we have always adhered to "educational character, scientific quality and cultural taste". After several years of improvement, promotion and popularization, the channel has established the concept of "serving the society and serving the public" and is moving towards the development road centered on "brand building of professional channels", which has become a distinctive professional channel of CCTV.