Generally, three operations are required.

E-commerce is ok.

Now the operating cost of Tmall stores is not low, and it is difficult for ordinary people to succeed alone.

Specific investment, we can simply make a list:

1, technical service fee, 60,000 yuan a year;

2. Personnel cost: at least one operator, one artist and photographer, three customer service and delivery. The salary is 65,438+0,600,4000 yuan a month, totaling 28,000 yuan, which is 336,000 yuan a year. At first, you can run part-time customer service for artists, which can be reduced to about 200 thousand a year.

3. The venue rent is not too big for the office, and private houses are ok. 20 thousand a year, the warehouse should be large and small, temporarily 50 thousand;

4, promotion costs, through train, this is a bottomless pit, there is basically no way out if the new store is not promoted, 30,000 a month, 360,000 a year;

5, the cost of hoarding goods, retail is not the same as wholesale, after the wholesale order can be taken, retail must have goods to send, even if things are not expensive, there are not many styles, and the inventory of 200,000 is not too much;

The above basic expenses are simple, and 890,000 yuan will come out, which is about one year's operating cost. If it cannot be improved within three or four months, it will be difficult to maintain. You can easily reach Shui Piao with an initial investment of 350,000 yuan. As for the Tmall deduction point, I won't say it. After all, it will be deducted after it is sold. That's not the point.

Now Tmall's entry threshold is not low. If you take over someone else's store directly, it may cost about 65438+ 10,000 yuan. A friend who succeeded in financial intelligence sold his Tmall store and the corresponding company for 6.5438+0.2 million.

Nowadays, the operation of online stores is different from that in the past. We should not only do various activities, but also analyze data and drive through trains to improve the promotion efficiency as much as possible. It is important to attract taobao guest with large coupons and a high percentage of commission. It is also important to follow the trend of selling goods live. Styles and prices should be competitive, and new products should be constantly introduced.

In all fairness, Caizhi successfully believes that the dividend period of e-commerce has passed, and the once blue ocean has become the Red Sea. Ordinary people are not advised to rush in. If you don't have enough strength, it's better to open a few stores on Taobao, and then open two stores in Pinduoduo to open Tmall. The cost is very low and the profit is good.