Children's Day is approaching. A recent WeChat survey conducted by internationally renowned asset management company Schroeder Investment (hereinafter referred to as the "survey") found that 96% of parents will take their children out for a trip, have a big meal or celebrate in the form of family day. 92% parents will also give gifts to their children, and 30% parents will send stationery (the highest of all options). In addition, 42% of parents said that they attach the most importance to their children's extracurricular learning (much higher than 4% of "in-class learning") and expressed their willingness to invest resources in their children's education-related supplies and services.

The focus of family investment in children's education is nearly 7 7%. China's parents expect their children to get higher education.

With the material and spiritual efforts in education, China's parents have placed higher expectations on their children's educational achievements. According to the survey, 67% of parents in China expect their children to get a bachelor's degree or above in the future.

China's parents also pay attention to close spiritual communication with their children. The survey found that 92% of parents said that their children would often or occasionally discuss their future ideas with them. Parents may know their children's thoughts, so they help them achieve their goals through education and spend money to enroll their children in extracurricular interest classes and remedial classes.

Therefore, China investors also attach great importance to their children's educational reserves. According to the survey, 83% of parents in China use 20% to 60% of their annual family income as their children's educational reserve, and even 4% of parents will invest more than 60% of their annual family income.

The support of love is not only reflected in the investment in children's education.

The nature of China's family as the center for generations to come is also reflected in other aspects. According to the survey, 85% of parents spend 20% to 60% of their annual family income on their children, and even 4% of families spend more than 60% of their annual family income on this item. It can be seen that China's parents' "love and support" is not only reflected in their investment in their children's education, but also probably runs through all aspects of their children's growth. However, the survey found that China parents' concept of "raising their children to prevent their old age" has loosened, and half of the respondents do not expect their children to take care of their retirement. Therefore, in terms of supporting their children, China's parents don't measure the input-output ratio, but stay with their children all their lives.

In fact, this spirit of selfless support has a far-reaching impact on China's parents' investment behavior. Schroeder's "20 16 Global Investor Series Report" also pointed out that family is one of the main reasons for investors to invest in China, and 32% of China investors said that "paying for their children's or grandchildren's education" was the main reason for their investment, which was higher than the global 20%. The report also found that 24% of China investors' owners provide income for their children or other relatives, which is slightly higher than the global level (23%).

Schroeder Investment reminded that in order to more effectively protect and meet their children's educational needs and future retirement life, China parents should give up the traditional concept of relying on their daily income to cope with their children's educational expenses and retirement savings. In the process of investment, investors should make a comprehensive financial plan to meet the overall needs of families at all stages, and review and adjust it regularly. Only through stable multi-combination configuration can we achieve children's education and retirement goals and reduce the impact on the overall financial situation of the family.