Print advertising has become one of the most important and popular forms of advertising. With the continuous improvement of people's aesthetic taste in modern society, layout design plays an increasingly important role in print advertising. How to make rational use of layout design and organically integrate various elements in print advertisements to convey advertising information has become a key problem to be solved urgently in current advertising design.

Layout design has become an important way and tool of information transmission in today's society. Excellent layout design can effectively convey the designer's thoughts and feelings, aesthetic pursuit and artistic accomplishment, and meet people's aesthetic needs. The "layout design" in print advertisements is a layout form that reproduces the theme content in an orderly and artistic form. Reasonable layout information can not only enhance the communication effect of print advertisements, but also show the visual communication function and artistry of print advertisements.

If the layout design in print advertisements wants to have formal aesthetic feeling, it is necessary to correctly choose the font of the title text, harmonize the color of the background picture, and choose illustrations that can explain, emphasize and explain the connotation of the text, so as to attract consumers' attention and stimulate consumers' desire to buy. It can be seen that in order to improve the publicity effect of print advertisements, we must create a format that can meet people's aesthetic needs.

Layout design, also known as layout design, is the most representative branch of graphic design, which mainly refers to the combination and arrangement of screen graphics, color blocks, text fonts, line frames and other elements in a limited layout space according to the content requirements, and the use of forms and modeling means to visually express the designer's plans and ideas.

As far as its essence is concerned, it is a creative and intuitive creative activity, mainly through the design art to properly display the layout information, and the layout design should combine the information content to achieve accurate positioning, so as to achieve the design effect of being generous, beautiful, novel and appealing to both refined and popular tastes. So what are the formal rules of layout design in print advertising application? ;