A few days before the Beijing Auto Show, the first mass-produced model ME7 of Skyline was officially launched, and the price range was 265,438+0.88 million-289,800 yuan. At this time point in the second half of 2020, the launch of its first mass production model, no matter from that aspect, is a great pressure on the sky.
The novelty of consumers to the brand of new power for building cars, the transformation products produced by traditional automobile manufacturers, the steady expansion of competitors such as Ideal Weilai, and Tesla's continuous encroachment on the new energy market are all challenges that Skyline needs to face now.
So, as the first production model, what is the breakthrough of Sky ME7?
Intelligent interactive experience may be a very distinctive place on Sky ME7. At the Beijing Auto Show, Zhang Hailiang, CEO of Sky, said in an interview with the media that interactive experience is the most competitive point of Sky ME7. At present, employees engaged in car networking and intelligent research and development account for nearly a quarter of the total employees.
Interactive experience of smart cars? This is actually a very "soft" product quality. After all, this is different from the real parameters such as power and torque. So far, there is no standard for quantitative evaluation of the interactive experience level of smart cars.
Speaking of interactive experience, we must first mention the iMA intelligent digital architecture independently developed by Skyline on the intelligent interconnection. This is a new digital car development architecture for smart cars, which is based on hardware and consists of hardware, software, applications and cloud services from bottom to top.
Based on this architecture, Skyline ME7 has many innovative designs around future travel scenes from hardware to software. For example, equipped with Qualcomm Snapdragon S820A? The intelligent technology cockpit of Prem chip (the top automotive processor on the market at present) has Magic-3D interactive interface, the first 5+X screen instant interconnection technology, and face? ME face recognition, AI intelligent assistant and other 84 intelligent experiences, and in the future, many of these functions can also be upgraded through OTA to optimize the user experience.
Among them, the 5+X screen real-time interconnection technology is the biggest highlight in Sky ME7 intelligent interactive experience. There are five high-definition screens in the car, including instrument, central control screen, co-pilot screen and rear dual screen, in which the central control screen has a size of 15.6 inches. Together with other big screens, multi-screen dynamic push, information, entertainment, music, movies and other content can be played, synchronized and shared in the car.
The average smart car extends the intelligent central control panel to the co-pilot field at most, and the design of the front and rear five operable large screens is really rare for smart pure electric vehicles at this price. It can be said that the skyline ME7 is the first one, which can be regarded as the ultimate practice in smart cars.
Behind the interactive screen of Sky ME7, there is also a built-in mobile game "The Condor Heroes 2", behind which is Qualcomm Snapdragon S820A? With the support of Prem chip, according to the mass experience at the auto show, playing mobile games is completely out of the question. It seems out of date to eat chicken brush Tik Tok on the car screen now, and whether to play large-scale online mobile games is the new fashion.
In addition to the bonus points of intelligent interactive experience, Sky ME7 also has good hardware product quality. The length, width and height of this car are 4685* 1970* 1660mm respectively, and it has the widest body in its class with a wheelbase of 2830mm. Equipped with ternary 622 system soft battery core, matching Bosch's latest generation flat copper wire permanent magnet synchronous motor. The maximum power is as high as 160kW and the maximum torque is 330N? M, it can achieve a NEDC comprehensive cruising range of up to 530 kilometers.
The comprehensive endurance of 530km NEDC is not outstanding in all pure electric vehicles today, but the dynamic performance of the skyline ME7 is very good, not the actual endurance performance, but the unexpected chassis adjustment of the car. According to tested colleagues, its chassis performance can be comparable to that of Audi E-tron. As a new force in building cars, intelligent virtual experience is often their specialty, but it is not easy to get praise in the fields that traditional manufacturers are good at. From this point, we can also see the seriousness of building a car in the sky.
Zhang Hailiang, CEO of Skyline, also said in an interview with the media at the Beijing Auto Show that as the first mass-produced car, the research and development time of Skyline ME7 reached 36 months, during which considerable time and energy were spent on the whole architecture, the polishing of software and hardware, and the control of supplier system and quality.
Therefore, in the end, the product performance of Skyline ME7 is still disappointing, and the product quality is enough for its foothold. The price of 265,438+0.88 million-289,800 yuan is not high, but compared with the product, it is still cost-effective. But the only problem is that this price range has both new forces to build cars and new energy models of traditional car companies. It is a bit weak to attract users only by the good products of ME7 itself. What Skyline needs to consider may be how to further increase the vibration and let the brand break through.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.