County Hospital Publicity Work Plan 1

Under the correct leadership of the dean, the publicity work of the * * hospital in 20xx basically completed the requirements of the evaluation standard for secondary hospitals. At the same time, hold high the two banners of "professional characteristics" and "service market", expand the popularity and influence of hospitals in Hebei Province and even the whole country, create brand effect, further increase publicity, and provide necessary guarantee for consolidating and expanding the market.

With the end of the evaluation of secondary hospitals, higher requirements are put forward for the propaganda department of our hospital. In the future, there are two main directions for propaganda work: 1, strengthening the construction of hospital culture, especially the construction of Chinese medicine culture. 2. Do a good job in the preliminary work of market and medical insurance publicity.

A, 20xx * * hospital propaganda work guiding ideology

1, according to the standards of secondary hospitals, implement the content of cultural construction of secondary hospitals.

2. Differentiated publicity on the basis of the overall publicity of the hospital, focusing on the characteristics of Chinese medicine in famous departments and the effect of famous Chinese medicine experts.

3. Fully cooperate with the market and medical insurance for publicity.

Second, the main points of propaganda work

1, strengthen the cultural construction of our hospital according to the standards of secondary hospitals.

(1) According to the standards of the second-class hospital of integrated traditional Chinese and western medicine, we will carry out the cultural construction of our hospital, especially the cultural construction of traditional Chinese medicine, so as to realize that popular science knowledge will enter the ward and treatment concept will enter the ward.

⑵ Strengthen the construction of hospital ci, and unify mind identity, behavior recognition and visual recognition. Strengthen the training of our cultural concept and staff behavior, and gradually unify the layout of various signs and signs.

2, the overall publicity, highlighting the "three", hospital brand image.

3, strengthen the publicity of our national, provincial and municipal key TCM specialties and backbone specialties.

(1) Take the national key universities of cardiovascular department as the leader, and increase publicity. Highlight the cardiovascular specialized departments that are under construction in the 12th Five-Year Plan of state administration of traditional chinese medicine, as well as the departments of traditional Chinese medicine such as blood vessel thrombosis, spleen and stomach diseases and gynecology in key provinces and cities, further strengthen the propaganda, and strive for CCTV and well-known national newspapers and periodicals to expand their influence on the basis of the original propaganda.

(2) Find out the key departments such as Encephalopathy, Respiratory Department, Nephrology, Orthopaedics, Surgery and Gynecology.

Point, promote in the hospital, give publicity and support, make it develop rapidly.

(3) Making popular science propaganda materials to meet the needs of key publicity of departments.

4. Give full play to the celebrity effect of famous old Chinese medicine practitioners and western medicine experts at the provincial and municipal levels, and vigorously publicize their technological advantages. At the same time, give publicity and support to young and middle-aged doctors with development potential to help them improve their popularity.

5, vigorously carry out various forms of public welfare activities, improve the visibility of the hospital.

Use holidays to plan and launch free clinics and participate in social welfare activities, carry out face-to-face communication between doctors and patients, and enhance the influence and credibility of hospitals.

6. Give full play to the role of the Great Wall health education course, cooperate with the media to carry out large-scale public welfare activities, spread Chinese medicine culture, provide authoritative health for the majority of middle-aged and elderly friends, introduce old Chinese medicine experts, train young and middle-aged doctors, improve their technical level and service level, and increase their affinity for the masses.

Third, the way of publicity.

1, in-hospital publicity

(1) Strengthen internal publicity, let employees establish a sense of ownership and competition, and emphasize that the market is in the hospital, and everyone is a propagandist. Closed-circuit television systems are installed in outpatient halls, functional departments and wards, and expert lectures, videos, expert introductions, etc. are regularly broadcast to enhance patients' awareness of our hospital.

⑵ Make full use of our excellent quarterly magazine to spread the Great Wall culture, special medical care, experts talk about diseases and popular science knowledge, and constantly improve the magazine content. Every patient admitted to the hospital has a copy to let popular science knowledge enter the ward. At the same time, health communication should be oriented to the society and rural doctors, and consciously increase academic exchanges with rural doctors and understanding of hospitals.

(3) Do a good job in unifying the publicity boards in the hospital. The content is provided by the department and standardized by the hospital.

(4) Make use of important festivals such as March 8th, May 1st and Spring Festival to produce targeted professional newspapers.

2. Use the existing media (enrich the layout)

(1) brand building, image building, expanding the influence of the hospital, and publicizing the specialty characteristics;

(2) Offering the Great Wall health education course (experts talk about diseases);

(3) Other activities, such as talent recruitment and free clinic in hospitals, should be planned at any time.

3. Choose TV stations, radio stations, newspapers and media with influence or fixed target groups.

4, outdoor advertising tree image

5, communicate with the outer court

Selective mailing with hospitals in various provinces and cities to expand visibility.

County Hospital Publicity Work Plan II

With the continuous development of market economy and the deepening of medical reform, it is very important for the survival and development of hospitals to publicize hospital medical technology, build team culture and harmonious doctor-patient relationship. The Second Hospital of the City is a public general hospital, especially the new building is put into use, and the hardware conditions of the hospital have been greatly improved. The propaganda work of the hospital should firmly grasp this node, focus on exquisite medical technology, advanced diagnosis and treatment equipment, good medical environment, strong hospital culture and strong sense of social responsibility, and use newspapers, internet, briefings, information and other media to carry out three-dimensional propaganda by means of lectures, free clinics and cultural and sports activities. Considering from this train of thought, combined with the actual situation of our hospital and the requirements of the leaders of our hospital, the Propaganda Department has initially drawn up the work plan and implementation plan for the second half of the year and submitted it to the leaders for approval.

One is to further strengthen the publicity of medical technology.

(1) Publicity content: Medical quality and medical technology level are the lifeline of hospitals, and superb medical technology is the basis for attracting patients and improving brand benefits. The focus of this publicity should be the promotion of key departments and characteristic technologies. Preliminary consideration:

1, announced by key departments. Please ask the hospital leaders to determine the key clinical departments, and the Propaganda Department should contact the department heads to publicize the exquisite medical technology, high-quality nursing team, reasonable charging standard, comfortable diagnosis and treatment environment and powerful academic leaders in the clinical departments of the hospital, shoot and make feature films or publicize them in the form of words and pictures.

2. Specialized technical publicity. Promote a special professional technology and new project, and publicize the characteristics, functions and advantages of this technology. Let the general public know about the new technologies and projects of the hospital, and publicize them with special CDs or words and pictures.

(2) Work arrangement

1, strengthen contact with the municipal propaganda department, publish soft articles in provincial and municipal newspapers, and publicize key medical technologies and major medical personnel.

2. Strengthen the publicity of the hospital network, and at the same time strengthen the contact with the personnel of the relevant departments of the Municipal Health Bureau, and strive to simultaneously publicize the news trends of the hospital's work on the website of the Municipal Health Bureau.

3. Be good at using the cooperative relationship of relevant channels of municipal TV stations, and broadcast them on municipal TV columns in the form of news interviews, news reports and feature films to increase publicity.

4, centered on the city, in the bus and car advertisements leading to counties and towns, specifically promoting clinical professional technology and medical projects, as well as the lecture information of hospital experts at higher levels.

5, using our electronic screen or closed-circuit television, arrange a fixed time, rolling feature films of various departments, let every hospitalized patient and accompanying family know about the hospital. 2

(3) Publicity time: from September to the end of February, we will focus on promoting professional and characteristic technologies and newly launched projects, forming a public opinion offensive and occupying the main position of public opinion. For the same publicity theme, we should do a good job in overall planning and publicity effect.

Second, further strengthen the promotion of quality services.

(1) Publicity content: "patient-centered", treating patients as relatives, establishing a harmonious doctor-patient relationship, guiding nurses to serve patients sincerely, and embodying "love, carefulness and patience". Through publicity, we can stimulate employees' enthusiasm internally and shape the quality service image of the Second Hospital externally.

(2) Work arrangement

1, strengthen contact with the nursing department, organize nursing experience exchange meetings and technical competitions on a regular basis, provide a platform for clinical nurses to learn from each other and make progress together, strengthen communication between departments, strengthen service technology exchanges, and improve the overall nursing service level.

2. Collect and sort out the outstanding employees and deeds of various positions in the hospital, make use of newspapers and website resources for publicity, and positively guide every employee in the hospital to establish a sense of honor and enthusiasm of being proud of, taking the second hospital as their home and contributing to the second hospital.

3. Strengthen contact with the Communist Youth League Committee and the college office, and organize activities for trade unions. For example, carry out "three good and one satisfaction" activities and youth volunteer activities. Through the development of activities, we will earnestly strengthen the construction of medical ethics, carry forward good customs, unite people's hearts, boost morale, and mobilize the initiative and enthusiasm of the majority of medical staff.

Third, further strengthen the publicity of hospital preferential policies.

(1) promotional content. Focus on promoting the medical insurance policy, the new rural cooperative medical care policy, and the implementation of one card. Through policy propaganda, patients can clearly understand their consumption during medical treatment. Combined with the implementation method of clinical pathway, medical departments and selected disease departments can be organized to publicize some diseases in advance. Such as: laparoscopic treatment of gallstones, cesarean section, choledochoscope treatment, etc. Through the cost accounting of some cases, this paper introduces several pricing diseases.

(2) Work arrangement: The selected diseases can be warmed up through the news media with the clinical pathway activity as the leading propaganda, and the preferential policies of the hospital can be publicized through this activity. Later, several patients were selected for interview and publicity, which strengthened the profitability and rationality of this activity. In order to continuously introduce diseases and accelerate the implementation of clinical pathway activities.

Fourth, further strengthen the propaganda of hospital connotation construction.

(1) Publicity content: In the process of building the hospital brand, the hospital pays attention to social responsibility, pursues the optimization of social benefits, and improves the social credibility of the hospital brand. At the same time, strengthen the propaganda of hospital culture construction, and create the image of "responsibility II social investigation report hospital" and "vitality II hospital".

(2) Work arrangement

1. Cooperate with the medical department to organize medical teams to carry out poverty alleviation medical consultation activities in towns and villages in September. In June+10, 5438, a medical service was launched, and medicines were presented. A public welfare activity was launched years ago to pay attention to people's health and social vulnerable groups. After each activity, the Publicity Section is responsible for sorting out the activities through municipal newspapers, internet, television, newspapers and other news media platforms.

2. Strengthen the contact with provincial hospitals, invite provincial experts to give lectures or invite provincial experts to jointly carry out large-scale free clinic activities with experts from our hospital, so that the masses can receive diagnosis, treatment and consultation from provincial experts in the local area. The publicity section is responsible for promoting activities in advance to create an atmosphere, and reporting the whole process later. Through the city newspaper accounting net, television and other news media platforms to promote and expand their influence.

3. In view of the opening of the new building and the transformation of the old campus, improve the construction of hospital guidance system, facilitate patients to see a doctor quickly and orderly, and improve work efficiency. The environment of the old ward of the hospital is completely positioned, and the planning and design are carried out according to the needs and ideals of patients from the aspects of space division and reasonable layout. Fully reflect the psychological and social needs of patients in the hospital space environment as far as possible, and form a relatively perfect and reasonable guidance system at the end of August, which will be implemented after being approved by the hospital leaders.

4, actively cooperate with the hospital to organize various cultural and sports activities. Hold a photo contest, a ball game or a chess game before the end of the year, and organize a welcome party at the end of the year. This activity can invite people from health, publicity, price and other departments closely related to hospital business to participate, so as to strengthen communication, contact friendship, publicize the rich cultural life of the Second Hospital and show the elegance and vitality of the people in the Second Hospital.

After the above scheme is approved by the leaders of the hospital, the Propaganda Department will contact the relevant departments to link up the specific work content and time arrangement, and form a work schedule for implementation.

County Hospital Publicity Work Plan 3

In order to further promote the construction of hospital culture propaganda, expand the influence of the hospital in society and shape the good image of the hospital, it is very important to do a good job in the propaganda of medical technology, service quality and hospital management. In order to show the changes brought by hospital work to all walks of life in time, this plan is formulated in combination with the specific work of the hospital.

I. Guiding ideology

Adhere to the correct guidance of public opinion, closely focus on the party's line, principles and policies, focus on hospital work ideas, take the promotion of hospital development as the starting point and the end result of work, give full play to the role of public opinion propaganda, and build a good platform for communication between hospitals and society.

Second, organize and lead.

In order to ensure the smooth development and effectiveness of hospital propaganda work, the hospital set up a propaganda work leading group, which is responsible for the organization, leadership, supervision and management of this work.

In order to ensure that the responsibility lies with people and the measures are in place, the directors and head nurses of each department are the first responsible persons for the publicity work of the department. It is necessary to strengthen the organization and leadership of the propaganda work of this department, and conscientiously implement it according to the implementation plan of propaganda work.

Three. job objective

(1) to publicize the clinical work of medical care.

1, do a good job in publicizing the characteristics of the college. Vigorously publicize medical experts and academic leaders, and expand the influence of specialized technology and experts in the region.

2, do a good job in the publicity of new projects and new technologies.

3. Do a good job in the publicity of blog experts. Publicity of experts' professional expertise and guidance of experts through various forms.

4, do a good job in "standardized training of residents" and "quality nursing service demonstration project" activities.

5, do a good job in remote consultation and distance education publicity.

(2) Do a good job in the activity of "striving for excellence".

In combination with the activities such as "political style evaluation" and "three good and one satisfaction" carried out by the hospital, we will vigorously publicize medical ethics and quality nursing services, and vigorously publicize the advanced collectives, advanced individuals and industry pacesetters produced by the department with a positive image.

(three), do a good job in free clinic and pairing assistance and publicity of send warm activities.

Carry out publicity activities such as National Ear-loving Day, Women's Day on March 8th, National Tuberculosis Prevention Day, World Health Day, world asthma day, Nurses' Day, Eye-loving Day, Hypertension Day, Diabetes Day and Nephropathy Prevention Day, and carry out publicity activities such as going to the countryside for medical treatment and pairing assistance.

(4) Do a good job in publicizing the policy of "one combination and two guarantees" to benefit the people.

Vigorously promote the "one-day list" system, open the standard of medical charges, let the people have a clear account in their hearts, and let patients see it clearly.

(5) Strengthen the publicity of hospital cultural life.

Publicize various activities of the hospital to welcome the Spring Festival Gala, celebrate Women's Day on March 8, Labor Day on May 1, Youth Day on May 4, and International Nurses' Day on May 12, and publicize the culture and spirit of the hospital.

(six) to strengthen the publicity of "120" emergency management and emergency capability.

Vigorously publicize our hospital's emergency response ability to public health emergencies. Effectively publicize the process and success rate of "120" outpatient rescue for critically ill patients.

County Hospital Publicity Work Plan 4

In carrying out the work of building a clean and honest government, Liudu Town Health Center should take the health center as the core, establish its role as a fighting fortress, give full play to party member's vanguard and exemplary role, take the spirit of the 17th Party Congress and Theory of Three Represents as the guidance, thoroughly implement Scientific Outlook on Development, quickly implement the spirit of the meeting of the Party's clean and honest government of the county health food and drug administration, adhere to the principles of running hospitals according to law, governing hospitals according to law and strict management, deepen the reform of the distribution system of medical units, strengthen the supervision of village clinics, and fulfill their responsibilities. Grasp the construction around "seeking truth from facts"; Focusing on "strict" management, we will promote the honesty and self-discipline of cadres and workers in party member, strengthen the construction of a clean and honest party style, and establish a new atmosphere in the medical industry.

First, focus on "innovation"

Carry out the "Five Essentials" education among party member and employees in the whole hospital: First, be politically sober and unclear; The second is to be honest and not slack off for personal gain; Third, it is necessary to order it to be banned and not to go its own way; Fourth, a healthy body cannot lose its image; The fifth is to be pragmatic and not vain and impetuous. Hospital leaders take the lead in implementing anti-corruption laws and regulations, consciously accept supervision, strengthen people-oriented, prevent from the source, strengthen supervision and restraint, and form a strong anti-corruption construction mechanism; Take the lead in correcting the ideological style, close the relationship between the party and the masses, trust the staff and workers, wholeheartedly rely on the staff and workers to solve the practical problems and difficulties in the hospital, further strengthen their ideals and beliefs, develop good moral sentiments, respect themselves, reflect on themselves, be self-vigilant, and be self-motivated, and take care of their personality as much as their own lives. From the perspective of hospital development, we should conscientiously do a good job in the new cooperative medical service and raise the outpatient and inpatient services in our hospital to a higher level.

Second, pay attention to "seeking truth from facts"

While paying close attention to the central work, the hospital has never relaxed its ideological education for cadres in party member, ensuring the smooth development of hospital work and the healthy growth of cadres in party member.

1, system construction is always unremitting, and system construction is a powerful guarantee for party style and clean government construction. In the aspect of building a clean and honest government, with the change of the medical market situation, the hospital has gradually updated and improved various systems, refined the tasks of building a clean and honest government, and ensured that whoever is in charge is responsible and the implementation system is implemented. Really implement the ideological and political work and the construction of party style and clean government, and penetrate into all aspects of hospital reform and development; The implementation of the system of attaching equal importance to the party and the government has been formed, which has enabled medical staff to strengthen their own medical ethics management. party member cadres have further clarified what is right and wrong, what can and cannot be done, and built a solid defense line ideologically.

2, do a good job in service, establish a sense of the overall situation. To serve well, we must constantly improve our own quality, take learning and improvement as the first priority, and make our work creative. We should be strict with ourselves, be realistic and pragmatic, establish a sense of the overall situation and reach a consensus. The dean is the first server of the hospital, and the medical staff is the comprehensive server of patients. All the work in the hospital is centered around "taking patients as the center".

3, do a good job in the construction of democratic supervision mechanism, and implement the open system of hospital affairs. The hospital adheres to the collective road on major decisions and issues, adheres to the principle of democratic centralism, gives full play to the collective strength and wisdom, further seeks truth and is pragmatic, and strengthens the construction of cadres in party member, which provides a reliable guarantee for the normal development of all work in the hospital. The more open and transparent the hospital work is, the more restrictive mechanism of clean government supervision can be formed, and the more enthusiasm of employees can be fully mobilized.

3. Emphasis on "strict" management;

The work of building a clean and honest party style has a long way to go, and we must always make unremitting efforts; The construction of party style and clean government must be managed together to form a joint force. The work of building a clean and honest party style should be people-oriented, prevention first and strict management.

1, strict management and unremitting efforts.

2, pay attention to methods, group prevention and group treatment.

3. Proper measures and strict management.

Under the correct leadership of the Party committee at the higher level, according to the overall actual needs and the reform and development of medical and health undertakings, the hospital has determined the work theme, defined the work direction, grasped the work focus, achieved the combination of point and surface, condensed the joint efforts of the party's work style and clean government construction, guided party member cadres to correctly exercise the rights entrusted by the party and the people, guided party member cadres to firmly establish a correct outlook on life, world outlook and values, steadily promoted the reform of medical and health undertakings, and set up a new stage in hospital work and a new atmosphere in the medical industry.

The fifth chapter county hospital publicity work plan

The year of 20xx is a year for our hospital to achieve leap-forward development, and it is also a year for promoting the first-class modern comprehensive Chinese medicine hospital in the province. Planned relocation of traditional Chinese medicine hospitals, national medical system reform, internal mechanism adjustment of hospitals, etc. It will be implemented soon, and the propaganda work of the hospital should keep pace with the times. To this end, the following publicity plan is formulated:

First, the guiding ideology;

Under the leadership of the Party Committee, we should conscientiously implement the principles, lines and policies since the xx Congress of the Party, hold high the great banner of Comrade Deng Xiaoping Theory, and understand, strengthen and do a good job in propaganda work from the height of Theory of Three Represents Theory. In practice, strengthen the political and ideological education of employees, fully mobilize the positive ideological content of employees, and create a good public opinion atmosphere consistent with the central work of the hospital party Committee in terms of ideological concepts and practical actions. Relying on the advantages of traditional Chinese medicine in our hospital, based on Daqing medical market, based on Daqing propaganda media, increase advertising efforts. According to local conditions, pay attention to the publicity of key departments and personnel, pay attention to the publicity of hospital image, and pay attention to the guidance, encouragement and control of external publicity of departments and personnel.

Second, the background analysis

1 advantages: our hospital has achieved a good situation of rising economic benefits for many years, and the relocation of the hospital will also realize the sustainable development of this situation. At the same time, our hospital is the only comprehensive Chinese medicine hospital in the city, with relatively complete equipment. Chinese medicine has a long history and tradition, which is our characteristic and advantage. Traditional Chinese medicine has little toxic and side effects. It can be called green therapy, which highlights the characteristics of traditional Chinese medicine and enhances the overall social image of the hospital, and will have a bigger market.

2 Difficulties: The competition in the medical market of traditional Chinese medicine in Daqing is more intense than that of western medicine. Chinese medicine clinics account for more than 70% of individual clinics. At the same time, individual Chinese medicine clinics have also invested a lot of publicity funds, and their advertising offensive is rapid, and patients' acceptance of advertisements is relatively high. At the same time, our hospital is relatively short of funds, which brings certain challenges to external publicity.

Three measures

From point to surface. In view of the current situation in our hospital, the medical level of staff in various departments is uneven. It is necessary to change the attitude of pursuing perfection and balance in foreign advertising planning and publicity, favor departments and personnel with outstanding performance, do not invest in all departments, and win the card of Chinese medicine characteristics with a small amount of money.

Lever push. After the completion of the plan, in order to arouse the enthusiasm of all departments, the hospital will give encouragement to any department that wants to advertise, provided that its department pays its own advertising expenses first, and then the hospital will give encouragement to its advertising expenses. The purpose is to incite greater publicity effect with smaller funds and make up for the shortage of hospital advertising funds.

Third, the propaganda ideas:

(1) internal publicity:

1, continue to promote the process of hospital culture construction; Deepen the education communication service system of "two for loving the hospital".

2. Advertise to collect the information of clinical first-line medical activities, give play to the briefing function of hussars, timely publicize good deeds and advanced typical cases in hospitals, vigorously publicize (clothing sales work plan) superb medical skills and typical medical cases, and cultivate employees' upward thinking.

2, master the first-line clinical medical information, publicity through the media.

3. Use hospital websites, electronic screens, billboards, etc. Carry out propaganda of traditional Chinese medicine.

4. Assist relevant departments to carry out relevant employee activities and competitions, entertain and educate, and seize the opportunity to carry out political and ideological propaganda.

5, the use of cameras, video cameras in a timely manner to record the contents of the hospital medical activities, and save them, at the end of the year for film and television data archiving.

(2) External publicity

1 print media: Daqing Evening News and Daqing Scientific Life Daily are the main media and key funds.

(1) Conduct expert tips on a regular basis;

(2) Reporting news about medical activities in hospitals;

(3) to publicize the special edition of the expert group composed of experts;

(4) publicity of department directors and key experts;

⑥ Making love cards: The background is photos of hospital medical activities, telephone numbers of departments, warm reminders after discharge, and caring language.

2. Stereo media: Daqing TV Station: Others are selected according to specific daily medical work and columns.

3. Set up outdoor large-scale signboard advertisements at intersections with large traffic or public places with dense population flow.

4. Make poker, small crafts, colorful pages, vcd hospital videos, etc. Hospitals with obvious advertising intentions, and give them cooperation in publicity activities within a certain range.

6. Cooperate with relevant departments to hold a large-scale free clinic publicity in the summer resort leisure square, in the form of Chinese medicine experts, small simple equipment, mobile cars, conditional square vcd propaganda films, etc.

County Hospital Publicity Work Plan 6

First, internal publicity

1, publicize the line, principles and policies of the party and the state, and publicize the resolutions, decisions and regulations of higher-level organizations and hospitals.

2, study and publicize the hospital's major decision-making and management system.

3, study and publicize the basic knowledge of political theory and policies and regulations.

4, study and publicize modern science and technology, culture and business knowledge.

5. Discover and popularize advanced models.

Second, publicity.

1, publicize new medical technologies, service features, specialized diseases, famous doctors, experts and professors, and teaching, scientific research and medical achievements of hospitals and departments.

2. Publicize the nature and purpose of the hospital, party building work, system construction, management mode, cultural construction and mass organization activities.

3. Publicize the large-scale activities and social welfare actions of the hospital.

4, publicity hospital diagnosis and treatment information, convenient for patients to see a doctor and consult.

5. Publicize advanced models of hospitals.

Three, with the support of the dean and the competent leadership, focus on the following work.

1, continue to implement the vi system of the outpatient ward building and the new comprehensive building of the hospital, and plan the related contents of hospital culture construction.

2, according to the requirements of hospital leaders, prepare the new building put into use ceremony related activities.

3, complete the revision of the hospital website, and further play a propaganda role.

4, keep in touch with relevant media, smooth hospital publicity channels.

5. Complete the temporary tasks assigned by the leaders.