Fu Fenfang is undoubtedly the darling of God. This girl born in the 1980s has everything enviable ―― youth, beauty, wisdom, wealth and career. After graduating from college in 2003, Fu Fenfang began to enter the family business, showing his business talent. At the age of 25, she succeeded her father Fu Guangming as the chairman of Shengnong Industrial (Group) Co., Ltd., and successfully promoted Shengnong Development Co., Ltd. to the capital market, becoming a "rich second generation" female entrepreneur that attracted much attention from the society.
fall in love at first sight
"I am Fu Guangming's daughter. This is a fact. I don't deny this fact. Without my father, I couldn't be where I am today. I am proud of his brand. My father has always been my strongest backing, but one thing, my father will not easily give his hard-working career to a person without responsibility, even though I am his daughter ... "
In April 2003, before Fu Fenfang graduated, her father Fu Guangming gave her a big task-to be responsible for preparing a three-star hotel. This is a real decentralization: Fu Fenfang is fully responsible for the project design, land approval, construction management, fund allocation and future operation management of the hotel. Fu Guangming's budget for his daughter is 6.5438+million yuan, and others have not been asked. Two months later, Fu Fenfang, who graduated from the school, was appointed as the vice chairman of the group. Since then, she has plunged into this task.
At that time, his father's completely reckless attitude inspired Fu Fenfang's desire to challenge himself. The more wit, the less courage. Fu Fenfang was so absorbed that he made up his mind to give his father a satisfactory answer sheet.
"At that time, the drawings of the original design unit did not meet the requirements, and the approval authority of the three-star hotel was not at the county level. Everything has to start from scratch. So, I took a lot of materials to the relevant departments in the city. At first, many people looked at me with strange eyes, as if thinking, can you be a little girl? Later, I learned that I was Fu Guangming's daughter, and many things were much easier. " Fu Fenfang said that he chose to go to all aspects of project approval in person just to get familiar with "how to run a company". At that time, her immature face really made it difficult to connect her with the general manager of this tens of millions of projects.
In 2005, Shengnong Holiday Hotel was completed as scheduled, and the specifications were much higher than the original plan. The project investment was boldly increased from100000 yuan to 26 million yuan in Fu Fenfang, which was not blind. "To reach the three-star standard, many aspects of investment must be done in one step." Fu Fenfang can always think of reasons to convince his father. Not only that, she also introduced a large number of hotel management talents and formulated a more comprehensive, systematic and scientific hotel management system.
After the hotel was completed, it successfully passed the three-star evaluation. The hotel operated in an orderly manner and began to make profits less than three months after its opening. This is called a commercial miracle in Guangze County. All this surprised Fu Guangming, who has the mentality of "losing money and letting his daughter practice in actual combat".
The successful operation of Shengnong Holiday Hotel project exposed Fu Fenfang's business talent, so her father put more "heavy responsibilities" on her shoulders.
Airborne "battlefield"
In 2007, Fu Fenfang once again accepted the "thorny" task-responsible for the management of Shengnong food.
"At that time, an executive of Shengnong Food ran away from home and took away a large number of sales talents and technical talents of the company. In the past, all the business of the company was in the charge of this executive. My father and I have never participated in the actual operation, and my father can't give me too much advice at this time. " Fu Fenfang described the difficult situation at that time. At that time, many subordinates used the name of reimbursement signature to test whether this small boss was "bullying the soft and fearing the hard". "I can only work hard and can't point out whether this expenditure should be." Fu Fenfang wry smile way.
However, at the critical moment, Fu Fenfang showed extraordinary courage. Because food enterprises are faced with a terminal channel, the competition among customers is fierce, and the departure of executives takes away a large number of customers, so the company's operation is in jeopardy. The most important thing at this time is to stabilize the situation. To this end, Fu Fenfang has taken a series of measures. On the one hand, actively carry out public relations, stabilize some large supermarket channels, and develop wholesale markets at the same time.
"Although the wholesale gross profit is very low, we can let the company settle down first and maintain normal operations." On the other hand, Fu Fenfang also retained some R&D technicians by virtue of his sincerity. In this way, Shengnong Food has regained its vitality under the care of this seemingly immature new boss. The company's performance is getting better and better year by year, even though the price of raw materials soared in 2008, it maintained the growth momentum.
Through repeated practice, Fu Fenfang is growing into a mature and capable young entrepreneur. She began to lead the company to diversify, and constantly introduced measures to enhance the comprehensive competitiveness of enterprises according to the needs of Shengnong's development.
Talking about achievements, Fu Fenfang said that everything was the result of his father's timely encouragement. She told reporters: "My father never forced me to do anything. In his eyes, I am a girl first, and he always adds weight to me step by step. He enlightened me and supported me when I needed support most. " When asked how much her current work performance can get in her father's eyes, Fu Fenfang smiled mischievously: "There should be 70 to 80 points!"
Inheritance and innovation
As successors, we need to keep learning and innovating. Fu Fenfang attaches great importance to learning. In 2005, Shengnong Industrial Group intended to hand it over to a consortium as a whole. During that time, Fu Fenfang was exposed to a lot of information about capital operation every day.
"The concept and knowledge of capital operation were accumulated at that time." It is through continuous study and practice that Fu Fenfang has further grown up. On June 22nd, 2009, Fujian Shengnong Development was successfully listed, and Fu Fenfang became the chairman of the group company, directly holding 5,399,470 shares of Shengnong Development, accounting for 1.46%. In addition, as the controlling shareholder, Shengnong Industry holds 2,347,936,600 shares of Shengnong Development, accounting for 63.63%, while Fu Fenfang holds 654,338+02.5% shares of Shengnong Industry, that is, Fu Fenfang indirectly holds 293,492,000 shares of Shengnong Development through Shengnong Industry. Fu Fenfang owns a total of 34,748,670 shares of Shengnong Development. According to the market value at that time, Fu Fenfang's net worth was almost 654.38 billion yuan.
It's harder to keep than to win. As a defender, the pressure is no less than that of an entrepreneur. Fu Fenfang knows that his father is an entrepreneur. Because of the need of starting a business, he needs to pay more attention to his personal charm. As a defender, I need to pay more attention to the strength of the team and scientific work. Strengthening the management system and team building has become the focus of Fu Fenfang's work in recent years. In order to clarify the financial management system, she worked overtime with employees all night to find and analyze mistakes and omissions, and improved the financial management system through effective understanding. She thinks team building is very important, and she takes understanding the needs of employees and designing corresponding treatment for employees as one of her work contents.
A strong sense of time is one of Fu Fenfang's work styles. At the beginning of each month, Fu Fenfang will ask his secretary to work out his one-month itinerary and timetable, and he will do the agreed things in strict accordance with this timetable within the specified time. "This will ensure that no one is disturbed at this time." Fu Fenfang said seriously that even a best friend should respect her "principles".
Fu Fenfang said, "My father is very busy, and he is always stuck in all kinds of complicated affairs. People who come to visit and report work one after another, sometimes one thing is not solved, and another thing comes again. Dealing with a problem is often disturbed by several problems. Therefore, I feel sorry for him, and I don't want to get into this situation. Therefore, I set rules for myself and strictly abide by them. "
"At first, many people were not used to it and thought I was putting on airs, but after a long time, I understood." Fu Fenfang said, "This also shows the importance of establishing a standardized management system. The implementation of any system will encounter resistance from all sides at the beginning. When obeying the system becomes a habit, rules are formed. "
Fu Fenfang's unique style is also reflected in the distribution of employee benefits. "When the boss is easy to evaluate an employee according to his own preferences. Obviously, this is neither reasonable nor fair. I pay more attention to institutionalized management, pay wages according to posts, measure the value of employees according to assessments, and tailor development plans for employees. "
A sensible "rich foster daughter"
As the daughter of the founder of the enterprise, the wealth created by her father is enough for Fu Fenfang to live an extremely rich life. In this regard, Fu Fenfang does not hide her sense of superiority. She smiled and said that what impressed her most when she was a child was that she had more pocket money than others. What is commendable is that living in a villa, wearing a famous brand and taking a car did not make the girl addicted to pleasure. She shows no less effort in her studies than any aspiring student. "Strong acceptance and excellent academic performance" is the impression of many teachers who have taught Fu Fenfang.
Fu Fenfang does not deny that his "understanding" is closely related to his father's example. "When I was a child, I felt that my father was very busy and didn't have more time to play with me, but during the holidays after school, my father always liked to take me. In order to get the chance to get along with my father, I will be very good and always act as my father's little assistant, doing what I can to run before and after. When he gave a meeting to the staff, I sat quietly listening to everyone. He negotiated with the customer, and I didn't understand it. " Fu Fenfang said that after entering high school, she felt that she had more and more opportunities to "stay with her father".
Today, Fu Fenfang is more convinced that this is the conscious cultivation of his father. She admitted that her father's subtle training behavior did have an impact on her. "Basically, I realized that my father's painstaking efforts should be that when I was in high school, he not only took me in and out of some business occasions, but also planned my education-suggesting that I apply for the major of agricultural economic management in Agriculture and Forestry University."
Through constant contact with his father, Fu Fenfang learned his father's calm and capable work style, and at the same time had a deeper understanding of his father and his career. Influenced by his father, Fu Fenfang began to show great enthusiasm for the family business.
"For decades, my father has been enjoying his work and career. He loves this profession from the bottom of his heart. He is the person I admire most. The production mode of broiler breeding initiated by him is the first in China, which has reached the international leading level in food safety control and is a contribution to the whole breeding industry. This contribution goes beyond' making money' in the general sense. " Fu Fenfang said that this strengthened her determination to love this cause. Speaking of which, Fu Fenfang, who was still laughing just now, immediately felt a solemn expression.
Between reason and sensibility
"Work takes up most of the time. Fortunately, my work and rest are very scientific, and I have my own time in my spare time. At this time, I will invite a group of friends in the circle to play golf, travel and go shopping. "
Walking into the office of Fu Fenfang Shengnong Food Company in Fuzhou, the personalized layout is slightly feminine, and the area of less than 20 square meters is slightly in contrast with her status of "65.438 billion+0 billion net worth".
"The current situation of Shengnong Food is not up to the point of renting me a huge and beautifully decorated office." Fu Fenfang said, "It is understandable for enterprises to spend100000 yuan to rent an office, but it is unreasonable for enterprises to spend100000 yuan to rent an office after earning100000 yuan. This involves the operation of the enterprise and should be in line with the operating conditions of the enterprise. This is the money belonging to the enterprise, not my personal money. "
Fu Fenfang said that she was very busy most of the time, but fortunately, the reasonable time arrangement gave her the opportunity to relax occasionally. "When I am free from work, I will go shopping and play golf in Hong Kong with a group of friends." She was very excited to show off the shirt she just bought from Hong Kong in front of reporters. She told reporters that the right waist, simple design and unique details have become important factors in her eyes.
"Cars, watches and bags are all famous brands, which is the need of the' scene'. In addition, I don't always emphasize famous brands, but prefer things with unique styles. For example, my necklace is made in Hong Kong and has my name on it, which is unique. " Talking about personal consumption, Fu Fenfang joked. The girl who always buys a lot of fashion magazines on the plane at the airport before going on a business trip tells the nature of all girls of this age: "If you are a reporter of fashion magazines, I will have more topics to talk to you."
Frog calf duck parrot fox grey wolf postgraduate fugitive ancient Xuanwu gate