Belle Group, the trademark of Belle Women's Shoes, was founded in Hong Kong in 1970s. In 1990s, Mr. Deng Yao, a famous shoe designer and senior industrialist in Hong Kong, introduced it to the mainland, and re-positioned the packaging for the mainland market, which achieved great success. Belle is a French beauty, specializing in making fashionable leather women's shoes and producing men's shoes. The main customers are middle-income urban white-collar workers aged 20-40. Belle has a variety of styles, with comfort, simplicity, professionalism and maturity as the mainstream, as well as trendy, fashionable and avant-garde. And with the popular price, high-quality products and honest service, it has established its own distinctive brand image, which has been quickly loved and supported by consumers in just a few years.

He she is belle's brand of women's shoes, also called him she. His (her) products are positioned as high-end fashion women's shoes, serving white-collar women aged 20-35. He (she) thanked him by describing the tread sound when the leather shoes touched the ground. It symbolizes the fast pace of the city and represents the feelings of gratitude. It advocates sincere efforts between people, a positive attitude and a healthy life.