Xiamen University has a long history of journalism education. From 1922 to 1926, Xiamen University had its own early journalism education, which opened the history of China people running their own journalism education. 1983 Xiamen University established the Department of Journalism and Communication, which was the first in China to be named "Communication", reflecting the pioneering spirit of Xiamen University's news communicators who dare to be the first in the world. In 2007, the School of Journalism and Communication of Xiamen University was established, which marked that journalism and communication education of Xiamen University entered a new period of rapid development. Now, we are making every effort to build a "first-class modern journalism and communication college facing the ocean and Asia" to cultivate senior journalism and communication talents with international vision and digital skills for the rejuvenation of the Chinese nation and the construction of a harmonious world.

At present, the college has two departments: journalism and advertising, as well as two research institutes: Communication College and Brand and Advertising College. The college has good school conditions and a beautiful and quiet environment. The teaching administration building of the college faces the sea, with excellent scenery and rich books in the reference room. The college also has a modern news communication technology building, which provides technical support for the teaching and scientific research of the college.

The undergraduate education of the college has long been pioneering and opened the earliest international journalism major in China "facing the world"; "Facing the future" created the first advertising major in China; "Facing modernization", we should set up the major of radio and television journalism and integrate into the era of electronic communication. Xiamen University has made outstanding achievements in undergraduate education of journalism and communication. In 2005, the teaching project of "Creating and Popularizing the Training Mode of Advertising Talents in China" won the second prize of outstanding achievements of the Ministry of Education, which indicated that Xiamen University's undergraduate education in journalism and communication, especially special advertising education, was among the best in the country. Xiamen University's advertising education is well-known in China, and it is known as the "Whampoa" military academy of advertising in China.

Xiamen University is one of the earliest journalism graduate schools in China. As early as 1983, Xiamen University enrolled graduate students. 1994, Xiamen university formally established a master's degree in journalism. Master of Communication was added in 2002. In 2005, he was awarded two first-class disciplines: Doctor of Communication and Master of Journalism and Communication. So far, Xiamen University has established a relatively complete system of journalism and communication education for undergraduates, masters and doctors, and has become a "southern powerhouse" in journalism and communication education in China. In the evaluation of the Degree and Postgraduate Teaching Development Center of the Ministry of Education in 2004, the journalism and communication of Xiamen University ranked fifth in the country, which indicated that the postgraduate education of journalism and communication of Xiamen University entered the national advanced ranks.

The college has strong scientific research strength and fruitful results. The college has key disciplines in Fujian Province and undertakes many national social projects, provincial and ministerial projects and many horizontal projects. A number of research achievements have won awards from relevant state departments and played an important role in news communication, especially in the advertising industry. The College has formed distinctive features and enjoyed a good reputation in the fields of advertising research, Taiwan Province Southeast Asian media research and Huaxia communication research.