In 2020, the number of online education users is expected to reach 356,543.8 billion, and the online education market is expected to exceed 480 billion yuan. Under the new growth, the online education industry has a new innovation direction in the fields of teaching mode, access channels and technology empowerment.
The development of online education in China has entered a mature stage.
Network education is a kind of learning behavior based on network, and it is a method to carry out teaching activities by applying information technology and Internet technology. Driven by capital, online education industry in China began to flourish in 20 13, and reached the scale by live broadcast in 20 17, and gradually matured. At present, the online education industry has formed a variety of sub-industries, and the industry has shown a refined development trend.
With the help of the epidemic, the scale of online education will grow rapidly in 2020.
The epidemic forcibly shifted the teaching scene from offline to online, prompting users to move from offline to online, which changed users' learning habits to a certain extent, improved users' cognition and use of online education, and the industry penetration rate increased rapidly, which greatly promoted the development process of online education industry.
In 2020, the number of online education users is exploding. The 46th Statistical Report on China's Internet Development released by China Internet Network Information Center (CNNIC) shows that by June 2020, the number of online education users in China had reached 386,543.8 billion, a decrease of 42.36 million compared with that in March 2020, accounting for 40.5% of network users.
The number of mobile online education users reached 377 million, a decrease of 43.55 million compared with March 2020, accounting for 40.4% of mobile network users. The decline in the scale of online education users was mainly due to the resumption of classes in schools at all levels in the second quarter.
The epidemic forcibly shifted the teaching scene from offline to online, prompting users to move from offline to online, which changed users' learning habits to a certain extent, improved users' cognition and use of online education, and the industry penetration rate increased rapidly, which greatly promoted the development process of online education industry.
In recent years, the online education market in China has slowed down. In 20 19, the online education market in China was 322.57 billion yuan, with a growth rate of 28. 1%. In 2020, the epidemic will become a watershed in the online education industry, and the penetration rate of online education will be greatly improved. Driven by favorable policies and mature technology, the market scale will reach 400.38 billion yuan, with a growth rate of 24. 1%.
As an important carrier of online education courses, video has formed two main forms in the development process: recording and live broadcast. 5G technology can improve the speed and stability of the network. The application of 5G technology in online live broadcast education classroom can improve the stability and immediacy of live broadcast, create an immersive teaching experience and improve the efficiency of teacher-student interaction. In the future, the combination of 5G technology with VR, AR, holographic projection and other technologies will further improve the teaching effect of live broadcast courses and accelerate the development of online education market in China.
For more data, please refer to the Analysis Report on Market Foresight and Investment Strategic Planning of Online Education Industry in China issued by Foresight Industry Research Institute.