New media operation is a new post in recent years, and it is also a hot and profitable post. Because there are many knowledge and skills involved, the starting salary of experienced new media people is 1w+, which is a very basic treatment. Many novices feel that the new media operation position is complicated. In fact, the key to operation lies in the use of tools. Today, Xiaoyu specially arranged eight new media entry tools, and novices followed suit and studied hard. One month is suitable for new media entry (also suitable for self-media ~ Essential tools for new media entry: 0 1. Copywriting Material Tool: TOPYS Top Copywriting 02. Hot inspiration tool: easy to write 03. Typesetting editing tool: companion assistant 04. Drawing tool: manuscript design 05. Advanced color matching tool: color space 06. Sensitive word detection tool: zero-grid word search 07. Tool: Clip 0 1. Copywriting material tool: TOPYS top copywriting As I said before, copywriting is unprofitable. Only when it is linked with business can it exert infinite charm, so there is a commercial copywriting. TOPYS has collected many creative copywriting cases, which is very helpful for us to write brand copywriting. I usually come here to find creative inspiration when I negotiate with brands. The more high-end brands have higher requirements for copywriting, whether it is graphic propaganda or video propaganda, its core is inseparable from copywriting. The better the copywriter, the more popular he is in the new media industry. 02. Hot spot inspiration tool: Simply write it here, you can view the "real-time hot spot" content of each platform, as well as the "explosion anthology library", which is a necessary hot spot tool for new media editing, and can save us a lot of time in collecting explosions. Here you can also check the originality of the article for free. If you are not sure whether your writing is original or not, copy the whole article here, and the system will automatically check it for you. The test results are very accurate. 03. typesetting editing tools: after the articles written by peer assistants are finished, they should be carefully typeset. A good layout can not only leave a good impression on readers, but also create its own characteristics through typesetting. The typesetting tool I have been using is a companion assistant. There are a variety of font styles to choose from, text colors are diverse, and tools such as line spacing, word spacing and expression packs are complete. I write articles here and then copy them to other platforms for publishing, which is super easy to use ~ 04. Drawing tools: The design of new media operators can not be separated from the production of pictures, and designing posters, matting puzzles and H5 production are all necessary skills. If you think ps is too complicated, it's too easy to use. There are many "poster templates" here, including templates for education, training, corporate services, tourism and other industries. We can edit directly with one click, without worrying about copyright issues. There is also a very useful function here-popular calendar, important festivals, celebrities' birthdays, various large-scale activities, educational examination time and so on. It's all marked on it, so it's the best of both worlds to make a map and find a hot spot! 05. Advanced color matching tool: ColorSpace, highly recommended, really useful! Sisters with poor aesthetic foundation. After selecting your favorite color here, the system will automatically help you match the color. You just need to match colors according to it, whether it's text matching or picture matching. 06. Sensitive word detection tool: Zero-gram word search Now all platforms are very strict in content review. If there are sensitive words in your article, there may be violations. In order to avoid this phenomenon, it is necessary to detect and filter before posting. Copy your hard copy here, and then click Detect Now. The system will automatically detect sensitive content for you, and you can make appropriate changes according to the detection results. However, the detection system is relatively rigid, and the sensitive words detected are not necessarily illegal. We can refer to the test results without blindly changing them. 07. Data analysis tools: For the operation of new media, you should not only be able to create, but also learn to analyze your own and peers' data, and make adjustments and optimizations according to the data to make your own data "beautiful". The data analysis tool I often use is the new list, where I can not only view the posted data, but also view the detailed data of my peers and the "list ranking". Through the list, you can get a general idea of where you are now and how far you are from the person in front. 08. Video editing tool: You don't need to use software like pr to edit and display videos, just install a clip directly on your mobile phone ~ My videos are all edited here, and the functions inside are no worse than pr, including text effects, audio sound effects, picture-in-picture and various transitional effects. You can shoot and cut videos with your mobile phone ~ These are the eight tools necessary for new media people, covering copywriting and typesetting.