The educational and cultural tourism market is extremely irregular, but the market demand is strong; Without the participation of colleges and universities, most of the current cultural and educational tourism products are "in a different form"; The tourism function of university campus and the development of foreign reception resources are not enough; The combination of science and technology tourism and cultural tourism is not high; Business tourism, educational practice and professional practice in colleges and universities should take both tourism and job hunting into account, and market research needs further development; There are differences in reception resources in colleges and universities, and individuals cannot adapt to high marketization. Educational tourism advocated by the National College Holiday Alliance is inherited and participated by colleges and universities. The new educational tourism with campus culture as the main line provides an information platform for all travel enthusiasts. Its business website (Kuhu.com) is the website with the most comprehensive tourism information in domestic universities, providing the most comprehensive information for teachers and students in universities and middle schools.