UV is the abbreviation of Unique Visitor, which means "number of independent visitors" in Chinese. It refers to the number of people who visit a website in a statistical period. Based on cookie, it should be noted here that multiple visits by the same visitor within 1 day are only counted as 1 visitor.
For video websites, VV is an important indicator of the playing category and the abbreviation of video viewing. In Chinese, it means "playing times", which refers to the sum of the times the video is opened in a statistical period.
Another important indicator of web analytics is PV, that is, page views, which means "website views" in Chinese, and refers to page views to measure the number of pages visited by website users. The user recorded 1 PV without opening the page, and accumulated page views after opening the same page for many times.
Extended data:
In the process of website operation and management, we can clearly see the specific feedback from users through some data, so as to facilitate some more specific optimization of the website. Usually the data we check are UV, PV and VV.
Theoretically, the larger the values of UV and PV, the better. The greater the UV, the more people visit your website, and the greater the PV, which shows that people who enter your website are willing to browse multiple pages of your website, thus proving the importance of the content of your website to visitors.
To increase the amount of ultraviolet rays, we must first understand where the amount of ultraviolet rays comes from. The amount of UV can be generated from "in-site sources", "directly input websites or bookmarks", "other external links", "search engines" and so on. Therefore, if you want to increase the amount of UV, you must have rich promotion ability.
Want to improve the PV quantity, mainly rely on in-site optimization, because the PV value represents the page views, that is, users as visitors to the website, the optimizer should do is to let users browse as many pages as possible. Only in this way can we prove that the content of the website is attractive enough. In other words, the most important thing to optimize PV quantity is to improve the user experience.