Swiss watch brand

Longines is a watch brand owned by Swatch Group in Switzerland. Longines watches are marked by flying wing hourglass. [ 1][2]

Longines was founded in 1832 in Sofia, Switzerland, with a history and technology of over 180 years. The first Longines Watch Factory was established in1867; Longines watch officially became a registered trademark in Switzerland on May 10, 65438. Longines made the second navigation table at 1938; Longines launched a series of innovative publicity activities on 1953; 1969 produced the world's first quartz watch; 1982, Longines launched Agassiz ultra-thin gold watch series to commemorate Longines150th anniversary. [8][9]

February 20 18, 18, World Brand Lab released the list of top 500 world brands in 20 18, and Longines ranked 324th. [3]

name of the company

Longines

Foreign name

Longines

industry

Watch [5]

Founding time

1832

Headquarters location

Switzerland

TA, the honorary founder of the development process series product brand culture brand, said

Development history

1832, August Agassiz joined hands with a watch shop in San Imil to enter the watch manufacturing industry and became the legal person in charge of compagnie, Agassiz.

From 65438 to 0846, Agassiz started his own business. With the help of American family relations, his business developed in the international market, especially on the other side of the Atlantic. [8]

1852, the nephew of Ernest Francois and Auguste Agassiz came to San Imil. With the background of economic education, he gradually gained the right to operate the family business.

1867, Longines Watch Factory in St. Jeremiah es Longines was officially completed under the auspices of Ernest Francois, and the first movement 20A was produced in the same year. This 20-minute movement is equipped with an anchoring escapement and a mechanism for winding and setting time. All watches produced by the watchmaking factory bear the name Longines on the dial. And all movements are engraved with flying wing hourglasses. [8]

1878, Longines made a simple chronograph movement 20H with brand-new mechanical technology, which was patented by watchmaker Alfred Lugrin. This is the first time and time measuring device produced by Longines. [8]

1880, Longines Watch is filed in the Federal Intellectual Property Office. [9]

1888, Longines began to devote itself to the field of high-precision calibration, and made the first movement 2 1.59 for the certification of stopwatches. This movement is based on a movement developed by 1878. [8]

1889, Longines submitted an application for brand logo protection.

1893, registered in the United Nations International Office (World Intellectual Property Organization, the embryonic organization of OMPI), is protected by global intellectual property rights.

From 65438 to 0899, Longines sponsored the Arctic expedition led by Count Louis Amanda, and provided five pocket watches specially designed for various temperature changes in the polar regions.

19 12 years, Longines was the timekeeper of the Swiss Federal Gymnastics Festival in Basel, Switzerland. This cooperation made Longines the first watchmaker in the world to introduce automatic timing and apply it to the 80-meter short-distance race. Longines are equipped with electronic operating systems at the beginning and the end. [9]

19 13 years, Longines developed the first movement 13.33Z for a one-button chronograph. This movement is 29 mm in diameter, equipped with a 30-minute instantaneous dial, and the timing accuracy can reach 1/5 seconds. [8]

19 16, Longines broke the inherent shape of the movement and introduced a series of oval or square movements assembled on watches. [8]

1938, Longines made the second navigation watch Siderograph.

1945, the L22A movement was born, symbolizing the birth of Longines' first fully automatic men's movement.

1952, Longines introduced "Photo Engines"-the first mechanical operating system that combined the functions of image and timing.

From 65438 to 0953, Longines Watch launched a series of innovative advertising activities, named Longines Circle.

1954, Longines launched the Conquest series, which was the first series with its own name, and its manufacture continued until 2 1 century.

1957 Longines launched its flagship watch, adopting a 30L movement made by itself in 1955. [9]

1959, L360 movement was born.

1969, Longines launched Shi Ying, surpassing the time and becoming the world's first quartz watch.

1972, Longines LCD (Longines LCD) came out, that is, the time was displayed digitally on an LCD screen, and the timely movement was controlled electronically. The error of this watch is only about one minute a year. [9]

1977, Longines produced L990 movement.

1979, Longines introduced the thinnest watch in the world at that time, with a body thickness of less than 2mm.

1982, on the occasion of the 50th anniversary of Longines Watch 150, Agassiz's exquisite gold watch series was launched. [9]

1983, Longines introduced the L 961"Baguette" small movement specially designed for women's watches, with a thickness of1.75 mm. ..

1984, Longines introduced a conquest watch with a very precise movement. Due to the addition of thermal compensation system, this series of watches is 5 to 10 times more accurate than ordinary watches. [4]

1989 has become the designated timing and data processing operation of the International Gymnastics Federation and the European Gymnastics Federation.

1990 introduced La Grande Classique fine steel series.

1997, Longines Watch launched Longines DolceVita series according to 1920 to 1930, and in the same year, it launched the slogan "Fashion and elegance, from 1832".

On February 9, 2000109, a celebration was held to promote the 990 limited series with L990 automatic movement.

In 2002, Longines held a party in Pavillon Ledoyen on the Champs Elysé es to celebrate the elegance of Longines 170, and promoted three diamond watches-"Les El é gantes" commemorative edition. [9]

On 2021June 10, Longines elegant timepieces toured Kunming. [6]

A total of 3 1 sheet.

The Development History of Longines Watch

Series products

summary

20265438+0 September Longines official website shows that Longines brand mainly deals in watches and sunglasses. [7]

watch

Longines watch classic products include: fashion series, heart moon series, Daichowiener series, Luya series, THE TEMPLE OF JIALAN series, military flag series, Boya series, famous craftsman series, collection series, pioneer series, 1832 series and classic replica series; Sports products include: pioneer series, classic replica military series, classic replica flight series, Concas diving series, classic replica legendary diving series, combo series, Concas series and Concas series V.H.P

sunglasses

Longines sunglasses products include: classic series, classic replica series and sports series. [7]

There are seven in all.

Longines

Brand culture

brand recognition

Longines watch family is marked by flying wing hourglass, and the inspiration of each watch is closely related to the history of Longines watch family, showing its unique and elegant style and scientific and bold technological innovation. Longines watch family used to draw inspiration from the exquisiteness of Art déco movement, and designed barrel, oval and rectangular movements, making it an aesthetic masterpiece in the exquisite era. [7]

Longines watch logo

sense of worth

Longines watches create eternal elegance on the basis of aesthetic tradition. As a global brand, Longines Watch has followed the inherent traditional values since its inception-elegance, faithfully fulfilling the firm commitment of excellent watchmakers in more than 30 countries, and it is also the only criterion for Longines Watch to guide various businesses around the world. [ 10]

image ambassador

In 2002, Carina Lau, aishwarya rai and Russian actor Oleg Shulov were appointed as image ambassadors.

In 2005, Aaron Kwok and Lin Chi-ling were appointed ambassadors of elegance.

20 10 Oscar-winning Kate Winslet joins Longines elegant ambassador's family.

In 20 12, Australian actor simon baker became a member of Longines elegant ambassador family. [9]

Sports activities

From 65438 to 0926, Longines served as the official timekeeper of Concours Hip Pique International Official Tournament held in Geneva, which opened a long-term cooperative relationship between Longines watches and equestrian horses. [9]

There are two of them.

Longines and equestrian horse racing

Brand honor

1867, won the honorary bronze medal at the World Expo in Paris. [9]

Longines 1885 won the first prize of Antwerp International Exhibition. Then he won a series of internationally renowned awards in several cities. Including: Brussels 1897, Paris 1889, 1900, 1925, Milan 1906, Genoa, Italy 19 14. [9]

1900, with the movement of 2 1.59, won the Grand Prix of the Paris World Expo. [9]

1958, Longines was listed as the "Palace of Elegance" at the Brussels Global Exhibition. [9]

In the 1960s, at least four Diamond Academy Awards provided designs for Longines watches. At the same time, Longines Watch also won the Prix d'Honneur Award in Lausanne with 1964. [9]

1972, won the LR 100 science and technology application award of the United States. [9]

Flore Marine of 1970, Vagues of 1970, Cleopatra of 1975 and Volubilis of 1978 all won the baden-baden Golden Rose Award. [9]

1978, Longines watch "Volubilis" won the "baden-baden Golden Rose" Excellent Design Award. In the same year, Cleopatra's silver watch produced in 1975 won the baden-baden Golden Rose Award. [9]

1980, Longines won the Geneva Watch and Jewelry Award "Montres et Bijoux de Geneve Award" for its clothes Clip. [9]

1999, Longines Dechovina chronograph won the French "Cadran d'Or" men's advanced watch category award. [9]

In 200 1 year, L990 longines watch with automatic movement won the "Watch of the Year" award. [9]

founder

The founder of Longines Watch is Ernest Francis, who is the nephew of August Agassiz. [9]