1, the market demand is large.
Is the development prospect of online education platform K 12 good? The main body of K 12 education industry in China is K 12 extracurricular tutoring, and its market demand is very large, which is caused by the imbalance between supply and demand of educational resources brought about by the education system in China. With the development of society, the popularity of K 12 online education is increasing year by year. In the future, more students will migrate from offline to online in third-and fourth-tier cities, so as to obtain better educational resources, which is conducive to improving the market share of K 12 high-quality online education platform.
2. The industry is gradually standardized.
Intensive policies "standardize" the current situation of the education industry at different levels, constantly raise internal barriers in the education market, limit the circulation speed of various resources, force the contradiction between supply and demand, and accelerate friction and adjustment. With the implementation of the national regulatory policy, a large number of small educational institutions with irregular running and lack of teaching competitiveness have been banned, thus shifting market share, making the whole online education industry of K 12 more standardized, and the online education platform of K 12 has developed healthily.
Internet has great impetus.
What is the development prospect of online education platform? The traditional offline K 12 education and training institutions have serious homogenization of content, large geographical restrictions, difficult business, too many institutions, reduced students, high teachers' costs, and rising offline rental costs, which have become the pain point of offline education mode and made the marginal income reach the bottleneck. With the influx of capital and Internet, the online education platform K 12 has made a qualitative leap. If the educational institutions in K 12 don't accept the Internet, they will definitely run very hard and eventually quit the education market in K 12. Therefore, the rapid transformation of education is the focus of the development of traditional offline education and training institutions.
Where is the breakthrough of K 12 online education?
At present, most online education platforms of K 12 adopt one-to-one teaching methods to attract users. However, in the form of live broadcast or recorded broadcast, it is difficult to interact with students in time, which makes the actual teaching effect somewhat discounted and leads to the bottleneck in the development of K 12 online education.
One-on-one is good, because one-on-one needs will be constantly created by exams. Whoever invests heavily in advertising will have a greater chance of being seen by parents who are overwhelmed by their children's grades, and then they can achieve rapid profit. One-to-one high customer unit price and high advance payment can bring good cash flow and cover up the embarrassment of high customer acquisition cost and long-term unprofitable one-to-one platform.
Where is the breakthrough of K 12 online education? In fact, there are many breakthroughs in K 12 online education, and one-on-one teaching is just one of them. More accurate hierarchical teaching is an important breakthrough of K 12 online education. Accurate hierarchical teaching refers to the teaching effect of "1 to 1" on the basis of traditional classes, which is a subversive progress for traditional online teaching. Therefore, in the future, the compulsory active stratification of K 12 online education must be done, which not only ensures the teaching effect, but also creates a source of motivation for students to continue learning and upgrading.