1. The student population is huge, so it doesn't need much publicity cost. In the student group, daily life is closely related, which will produce some psychological effects such as conformity and comparison (not for everyone, but it certainly exists). If a person in the same dormitory buys an iPad, and then often takes it out for study, games or watching plays, and often mentions how easy it is to use, then people in this dormitory will have an iPad in a high probability after a while. Apple doesn't need to do much publicity to sell products to students, and the saved advertising fee is used as a subsidy for the education version, which is completely mutually beneficial.
2. Productivity of the tablet In the student group, the tablet is still very useful. For example, watch online classes, take notes, watch courseware, draw pictures, and save materials. In line with the software ecology of the iPad, it is really convenient. For students, a good tablet computer can greatly improve learning efficiency. Moreover, not only college students but also teachers can get the education edition. After teachers in many schools get the educational iPad, it is also very convenient to use it for office study. Therefore, teachers in some schools will recommend students to buy an iPad for education, which has played a publicity role.
3. The tablet market is shrinking. The tablet market has been shrinking in recent years, and the sales volume has been declining in recent years. Apple is also looking for new market breakthroughs. The low-cost education version is a good choice for teachers and students. It can also be called the United States and Japan: supporting the education industry. Reduce the burden on students.
4. Apple's ecological connection At present, the iPad still exists in the tablet industry. Although there are many new brands of tablets in the tablet industry, the tablet industry can only be divided into iPad and others, which shows that the status of iPad is still very high. In terms of software, Apple has developed a single application for the iPad, which is very easy to use: with the stylus, the silky brush stroke experience will make people fondle it, and the iPad has a long service life, which is usually smooth after 4-5 years. Students who use this iPad for a long time are still easily absorbed by Apple's ecology. In the future, changing mobile phones, computers, or Bluetooth headsets and watches will give priority to Apple products.