1. Deceive consumers: False advertisements may contain false statements, exaggerated propaganda or misleading information, making consumers mistakenly think that products or services have performance, effect or quality beyond the actual level. This kind of deception may lead consumers to buy low-quality or ineffective products, wasting money and time.
2. Health risks: Some false advertisements may claim that their products can treat diseases or provide health benefits, but there is no scientific basis to support these claims. If consumers believe these false propaganda and rely on these products to treat diseases or improve their health, it may delay the truly effective treatment and bring risks to health.
3. Economic losses: False advertisements may induce consumers to buy unwanted products or services, or attract consumers with false prices, concessions or sales conditions. This may cause consumers to spend unnecessary money or be hurt by fraud.