Starting from the meaning:
sign
It uses visual graphic symbols to arouse people's memory of an abstract meaning, idea or emotion.
Symbol is based on a nation's specific culture and religion, and people with the same living environment can correctly convey and understand its symbolic meaning.
It can be an animal or a symbol, which implicitly expresses the ideal and temperament of the enterprise.
metaphor
Metaphor uses a visual symbol or a group of visual symbols to express another layer of parallel related meaning.
Metaphor is based on their commonness in nature or relationship. Metaphorical signs, through the process of A saying B, tell the problem from the side, which requires readers to participate in association to complete the whole design conception process.
This graphic expression is full of interest and profundity, and leaves room for cultural and artistic imagination.
story
It is to use the characters or symbols in the story as the elements of logo design, and to convey the concept or industry characteristics of the enterprise with the help of the wide spread of the story, so as to go with the flow and drift with the flow.
Based on the public's cognition of the story, the narrative method has a good communication effect.
Graphic deviation:
Metaphorical symbol
When choosing a theme, concrete signs should try to use those familiar elements and create individual elements on this basis. Familiar elements can touch people's visual nerves, arouse people's resonance and produce deep memories.
There are many ready-made signs around us. Introducing the original popular elements can shape the intimacy of enterprises and increase the individuality and difference of goods.
Pictographic symbol
Pictographic signs, on the basis of concrete signs, began to simplify and refine the characteristic morphological symbols to convey the key information of enterprises.
abstract symbol
The designer creates a graph to express the connotation and vision of the enterprise.
Text deviation:
English signs
Compared with graphic signs, one advantage of English signs is that the audience can? Reading? What they saw.
Produce consistency in the media and achieve unity in hearing and vision.
Therefore, large international enterprises generally use English language signs, which has also created a number of international enterprises with domestic shanzhai.
China sign
Modern Chinese font signs are gradually developing towards planarization and personalization.
While experiencing internationalization in modern times, China symbols are constantly drawing lessons from China's calligraphy fonts and folk decorative fonts to promote the national beauty of Chinese characters.