"Elder sister, go and get the money back. It's actually a scam. "
Li Qing, who spent 565,438 yuan+0,388 yuan on emotional recovery service, is still immersed in the dream that the "emotional mentor" can save her ex-boyfriend without calling.
Li Qing's emotional recovery service was purchased on the platform of "Little Deer Emotion", which is an online service platform that provides services such as marriage and love recovery, love education and emotional consultation. It claims to have120,000 registered users and more than 3,000 professional consultants. According to public information, "Little Deer Emotion" has raised hundreds of millions of yuan in several rounds.
Because of this, Li Qing believes that through "deer emotion", love can be as "arbitrary" as advertised by the platform. Li Qing is not alone. People who have similar experiences with her have built a WeChat group of 500 people to defend their rights.
After some of the victims reported to the police, the "Little Deer Emotion" and the mentor group canceled cooperation. At present, the police are still investigating the relevant situation.
① Screenshot of internal group chat of Changchun New Thinking Education Consulting Company, which once settled in "Deer Emotion".
② On April 16, Rorschach Emotion was broadcast live on the platform of "Deer Emotion", and the screen showed that 1085 people listened online.
③ The training process sent to reporters by the staff of Shenzhen Jing 'an Spiritual Care Foundation who cooperated with "Deer Emotion" said that you can get emotional care by paying 1499 yuan.
④ The professional skill certificate of "First-class Emotional Nurse" issued by the tutor Ruhui to the reporter. Journalists are not qualified to inquire about the industrial and commercial information of the three institutions on their certificates.
customized
Women spend 50 thousand to "save their feelings", and both money and people lose.
Ten months after breaking up with her boyfriend, Li Qing wants to get back together.
After seeing the course of "emotional recovery" in the push advertisement, Li Qing tried to find her ex-boyfriend through the service of this platform.
"Deer Emotion" is an online service platform that provides services such as marriage and love recovery, love teaching and emotional consultation. It claims to have120,000 registered users and more than 3,000 professional consultants.
In a live broadcast of the "Deer Emotion" APP, before listening to the story of Li Qing and her ex-boyfriend, an "emotional recovery tutor" who claimed to be Liu Zhe gave Li Qing a conclusion: "You broke up because you can't talk and your emotional intelligence is not high." Liu Zhe told Li Qing that no predecessor could be redeemed. "As long as you try boldly and follow the teacher's method, you will be able to successfully get back together with your ex-boyfriend in a month or so."
The tutor belongs to the "Avril Education" tutor team of Changchun New Thinking Education Consulting Co., Ltd. and is one of the "Little Deer Emotions" tutors. As an online platform, the "Deer Emotion" APP has several tutor teams similar to "Avril Education".
"The sales model of' Deer Emotion' is the same as Taobao. It is just a drainage platform, and the platform and other settled businesses are divided into consumer tuition fees. " Kong Weiwei, an anti-PUA person and founder of Little Red Riding Hood, said.
To get the teacher's "one-on-one personal tailor-made" scheme, the first thing to do is to buy courses, 12888 yuan. In the further communication with the emotional tutor, Li Qing learned that the so-called redemption course is actually that the tutor arranged a stranger to match the two people who have broken up by adding their ex-boyfriend's WeChat.
Li Qing questioned that it was not worth more than 10,000 yuan, and the tutor replied that it was because of professional science.
A week after paying 12888 yuan, Liu Zhe, the tutor, told Li Qing that her ex-boyfriend was difficult to communicate with and needed to find another tutor to talk further, and asked Li Qing to pay another 25,000 yuan. "The person in charge of docking is a tutor hired abroad."
After that, Liu Zhe asked Li Qing to reimburse her ex-boyfriend's travel expenses and gift expenses. Three months later, Li Qing has paid the tutor 5 1388 yuan through the "Little Deer Emotion" APP. Li Qing asked the tutor for an invoice, photos of meeting her ex-boyfriend or screenshots of chatting, but the tutor refused on the grounds of company regulations, saying that she could not show it to the customer, and the customer should not ask her ex-boyfriend, otherwise it would be empty.
At the end of April last year, Liu Zhe, who had a conscience, told Li Qing that it was a scam and asked her to get the money back quickly. On the same day, Li Qing sent a text message to her ex-boyfriend for verification, and got a reply: "No one added me to WeChat in the past six months. I ask you not to believe that these institutions will help you save me. I'm really as helpless as you. I am completely disappointed in you. "
Li Qing said that she was cheated, with both money and people.
Chat trap
Teachers use false information and false identities to attract the opposite sex.
After calling the police, Li Qing joined a 500-person rights protection WeChat group.
These men and women who claim to be cheated because of emotional problems sum up the reasons as follows: because of feelings, impulsive consumption.
They have a common "quilt routine": after a simple inquiry, the tutor urges the students to pay for the course; Emotional tutors send them some chicken soup for the soul and "love templates", and the course price ranges from thousands to tens of thousands of yuan; First, induce students to pay for low-cost courses, and then let them pay for gradually upgrading the courses.
The so-called "one-on-one personal tailor-made plan" by the instructor is actually the same. Li Qing told the Beijing News reporter: "All the courses have something in common. Basically, they are' speaking for generations' and' secondary attraction' to enhance personal charm."
In the courses provided by these instructors, "secondary attraction" and "enhancing personal charm" have the shadow of PUA chat trap.
The so-called PUA, which means "the artist who strikes up a conversation", is more popular in China. It is said that through various means and methods, one person can be dead set on another person and do whatever he wants. First of all, it is to fabricate false identity information or living conditions to attract each other's attention.
Wang Ling, 44, encountered a similar situation when she bought the "Love Angels Team" love course on the "Deer Emotion" APP.
The tutor's love course, 3688 yuan, is "to teach you to fall in love, improve your emotional intelligence and distinguish men." As long as you follow the tutor's method, you can find a boyfriend to get married within one month. "
Starting from the "down payment" of 1688 yuan, the tutor kept asking Wang Ling for more money to upgrade the course within one month, and finally spent 4,500 yuan.
Wang Ling recalled that after receiving the money, the emotional tutor sent more than a dozen PDF files for Wang Ling to read and write down his own thoughts. "I can only read a document of 100 pages for a few days, but I can't finish it at all," Wang Ling said. "I tried to write a review for my tutor, but the tutor ignored me and felt that I was playing with me."
Wang Ling complained to Deer Platform about the above tutor, and the "Angel of Love" team changed it for her.
The new female tutor asked Wang Ling, who is in her twenties, to change her WeChat avatar, take photos of drinking red wine, attending cocktail parties and holding cats and dogs and send them to her circle of friends. "The purpose is to attract people and show that they have a wide circle of friends and a colorful life."
In fact, 44-year-old Wang Ling, an ordinary employee of a company in Wuwei City, Gansu Province, has never been in love. As she grows older, she wants to find a man with good character to fall in love with until she gets married.
The "opposites attract" method taught by some emotional tutors has also been questioned. The specific content is to let students create false living conditions and false materials to make students live in the "upper reaches of society" in order to attract the opposite sex. After summing up the experience with dozens of victims, Li Qing concluded, "This is the means of PUA."
Refund is hopeless.
The platform and the tutor kicked each other's balls and delayed the refund period.
Even if students feel cheated, it is not easy to get their money back.
On May 4th, the Beijing News reporter logged into the black cat complaint platform and searched for the keyword "Little Deer Platform". There were 379 complaints, among which refund and tutor qualification became the most complained words. On the platform of gathering complaints, there are 650 complaints, and the explanation of refund and compensation has become a high-frequency vocabulary.
Wang Ling also wants a refund. She complained about the "Love Angel" tutor team on the "Deer Emotion" platform, but was eventually rejected. The reason given by the customer service is: "I sent you a message."
Li Qing complained to the "Avril Education" tutor team of Changchun New Thinking Education Consulting Co., Ltd. on the "Deer Emotion" platform, demanding a full refund, which was also rejected by the other party on the grounds that the "fifteen-day dissatisfied refund" period declared by the platform had expired. Then ask the platform customer service, and the platform customer service claims that "the other company cheated you, not our platform".
Wang Mingwei, a tutor who once settled in "Deer Emotion", told the Beijing News reporter that "Deer Platform will charge 20% of the total cost of students as the profit expense of the platform, and the other 80% is the income of the tutor team."
Wang Mingwei mentioned in an internal speech of an education consulting company provided to the Beijing News reporter, "If the students get a refund within the first 15 days, tell the students that all your money is on the Xiaolu platform, you can only find the Xiaolu platform for a refund. After 15 days, there is no refund. "
On the "Little Deer Emotion" platform, many products and services are marked with "platform guarantee 15 days dissatisfied refund" in a conspicuous position. According to the popular understanding, 15 days service is not satisfactory and must be fully refunded. However, at the bottom of the payment interface, there is a small line that reads "Deer Platform Third Party Service Agreement", which describes in detail various refund situations and refund ratios. One of the most important words is "negotiate a refund with the consultant who provides the service", which means that consumers can only get a refund if the consultant agrees.
"In order to prevent the students from making a refund within fifteen days, the tutor will delay as much as possible," Wang Mingwei said. "In this way, the students' money can't be refunded, even if the other party complains, it is also guaranteed by the deer clause. "
2065438+In June 2009, Li Qing reported to the police in Nanjing, where he lived. At the same time, the cooperation between "Little Deer Emotion" and Changchun New Thinking Education Consulting Co., Ltd. was terminated, and the "Avril Education" tutor team that charged Li Qing more than 50,000 yuan disappeared.
Li Qing, who couldn't contact his tutor, called the customer service number of Luqing many times. After more than a month of continuous complaints, the customer service told her that "10000 yuan can be refunded".
After Li Qing reported the case, he also cooperated with the police to investigate Changchun New Thinking Education Consulting Co., Ltd. involved in the case. "They all ran away."
"'Deer Emotion' is because many companies complain about running away." Wang Mingwei said that as long as there is money, many mentors will stop.
Qualification doubt
Collaborate with the Foundation to Textual Research on "Paid Wallet"
Wang Mingwei resigned after the Spring Festival this year for fear of an accident. "This circle is too messy. Anyone can come in. As long as you can fool people, you can be an emotional mentor after simple training. "
In the consultant recruitment advertisement before "Deer Emotion", it is clearly marked that "whether you are an industry white or a team leader, as long as you are interested in the emotional industry, we will help you realize your dream of earning 300,000 yuan a month".
Wang Mingwei, a tutor who once settled in "Little Deer Emotion", has no psychological counseling qualification. He told the Beijing News reporter, "The Xiaolu platform can be settled in even the industry at first, and then it began to require a certificate. In order to solve this problem, Xiaolu cooperated with some non-profit organizations to issue professional certificates to tutors, but the certificates were basically handed in wallets. "
In the "Deer Emotion" APP, to apply for being an emotional tutor, you need name, mobile phone number, micro signal, city and team name; You can choose four business types: chat skills, love divorce, relationship repair, marriage and family; Submit the consultant qualification certificate, but there are three options for the relevant qualification certificate, namely "not yet", "existing" and "being processed".
The staff of the "Little Deer Emotion" company told the Beijing News reporter that when recruiting tutors, they need to enter the platform by the studio or the established company, and the tutors need to have relevant documents. "There is a psychological counselor certificate or a qualification certificate issued by an industry association; Or overseas relevant professional qualification certificates, one is enough, "said the above staff. "If there is no relevant certificate, then find a Commissioner to dock."
The Beijing News reporter contacted a recruiter of Luqing. He said, "As long as you have sales experience, you can go to work after our training, and the qualification certificate can be slowly tested." Subsequently, the Commissioner recommended the Shenzhen Jing 'an Spiritual Care Foundation to the Beijing News reporter, saying that "this is our cooperative unit, and the paid training is easy to verify".
The Beijing News reporter found Rorschach's emotional teacher Ruhui through the "Deer Emotion" APP. The "First-class Emotional Nurse Practice Certificate" he presented also bears the official seals of Shenzhen Jing 'an Spiritual Care Foundation, Shenzhen Psychological Counseling Industry Association and Shenzhen Citizen Emotional Care Center. The Beijing News reporter inquired about the industrial and commercial information of the three institutions on their certificates, and none of them had any qualification certification related projects.
However, a veteran in the marriage and love industry told the Beijing News reporter that "only the national second-level psychological counselor and the national third-level psychological counselor are recognized in the marriage and love emotional industry.
According to insiders, "Little Deer Emotion" donated money to the non-profit organization "Shenzhen Jing 'an Spiritual Care Foundation", and its founder Wu Jiamin is also the vice chairman of the foundation.
A staff member of Shenzhen Jing 'an Spiritual Care Foundation also confirmed the above statement, saying that the Foundation does have cooperation with "Little Deer Emotion", and the Foundation can issue the professional skill certificate of "Emotional Nurse Practitioner" to the mentor who has settled in "Little Deer Emotion". A staff member of the Foundation who is in charge of the training of "emotional nurses" told the reporter that the tutor who trained the deer only needs 1499 yuan to register for the exam and issue a certificate. The registration link sent by this staff member clearly shows: "Deer Emotion requires practitioners who undertake psychological counseling to participate in the training and get the qualification certificate of giving priority to sending emotional nurses as the qualification requirements for future posts."
"As long as you listen carefully, there is generally no problem," said the staff.
Kong Weiwei said that "Little Deer Emotion" invested money in Jing 'an Fund, which helped with training and issued certificates, which was also regarded as making money from public welfare. In many countries and regions, this model is not allowed.
PUA shadow
Personal tailor-made package contains emotional control content.
On the "Little Deer Emotion" platform, there are many love templates provided by the emotional mentor team, as well as online live recommendation skills, blind date, verbal flirting, physical contact and so on. , all have the shadow of PUA.
Almost every male and female student who bought the course "Sniper Goddess" and "Love Teaching" will be asked by the tutor to go to high-end cafes, take photos with pets and make friends. The method of self-packaging is highly consistent with the early PUA method.
Rorschach's emotional teacher told the Beijing News reporter that the tailor-made curriculum package is divided into three grades: A, B and C, and the prices are 3,800 yuan, 5,800 yuan and 8,800 yuan respectively.
Package A includes: the tutor group analyzes the customer's own situation, the user's own psychological analysis, the target psychological analysis, making emotional management plan according to the problem, guiding the professional personal image construction, studying emotional skill materials, building a personal charm framework, providing emergency guidance according to the situation, conducting voice and telephone communication with the tutor, and conducting advanced chat with the supervisor; Add package b, including dating process design, gender psychological difference learning and gender management courses; When it comes to package C, the content begins to become: reversing core values, mastering emotional dominance, and making goals dependent; Guide the target to invest time, energy, feelings, money, etc. Let the other party be dead set; Long term relationship management.
On April 26th, a tutor named "Teacher Liang, a gold medal emotional analyst at Deer Headquarters" posted a short video in a circle of friends: under the flashing neon lights, a male student was holding a tall woman and swaying with the music rhythm ... Tutor's essay: "Students are dancing with their sisters, and the tutor is taking the students to control Chengdu".
Wang Mingwei revealed to the Beijing News reporter the relationship between the tutor who settled in the "Deer Emotion" platform and PUA. "Changing the soup without changing the medicine is a new variant at best."
After Li Qing called the police, her former tutor Liu Zhe sent her a screenshot of WeChat group inside the company. The person in charge of the company posted in the group: "Warning everyone that everyone has a boat, which is not good for anyone. If anyone reveals the secret, everyone will go to jail. "
Starting from the bottom "deer"
From PUA to Emotional Consulting Company
The relationship between Emotion of the Deer and PUA is not limited to the mentor team.
The operator of "Little Deer Emotion" is Beijing Charm Power Education Consulting Co., Ltd., and its founder Wu Jiamin was once the first PUA website in China, named Tango. Before the establishment of "Luqing", Wu Jiamin founded a bad boy college which called itself "the new generation PUA".
On 20 12, Wu Jiamin established "Beijing Charming Power Education Consulting Co., Ltd.", and "Little Deer Emotion" was born.
Kong Weiwei told the Beijing News reporter that the reason why the "Bad Boys College" (PUA organization) in Wu Jiamin changed to take the route of emotional counseling was because there were too many unfortunate incidents in the PUA industry in recent years, and the media reported and criticized PUA.
From the PUA "God" to the emotional consultation platform "Brother One", Wu Jiamin founded "Deer Emotion" to get rid of the PUA label and set up the Deer Public Welfare Foundation. However, the Beijing News reporter found that the foundation was not registered in the civil affairs department.
The relevant person in charge of "Deer Emotion" once declared in many public places that "public welfare foundations, governments and other institutions cooperate to solve the market with huge emotional demand in China." Wu Jiamin once said that this market has a scale of several billion.
2065438+June 2007, Wuhan Science and Technology Investment Company guided the fund to invest in the "Luqing" platform. Wu Jiamin said, "This is the first emotional and psychological service company to receive government guidance funds".
Although some customers are complaining one after another, the "deer emotion" is getting bigger and bigger in the emotional consulting industry. According to public information, it has obtained several rounds of investment with a valuation of over 100 million.
Wang Mingwei, a mentor who once settled in "Little Deer Emotion", told the Beijing News reporter that the Little Deer platform initially registered two official WeChat accounts. "There is a man named' Mr. Deer Emotion' who specializes in publishing PUA's pick-up skills."
The Beijing News reporter found that the official WeChat account "Mr. Deer's Emotion" was introduced as "sharing girls' pursuit of drama and charm enhancement methods", and its account was suspended for violating the "Regulations on the Management of Internet Users' Public Account Information Services".
Kong Weiwei said that after the transformation of "Deer Emotion" platform, "it is equivalent to a sales platform, and the assembled PUA tutor team is in it. Once reported, he can push the responsibility to the mentor team. " Kong Weiwei said, "This platform may be even more harmful. For example, a deer is reported by a student, which is a dispute. If it is found out, it will cost money. If it is serious, it will receive administrative penalties and fines, which will have little impact on the capital behind it. "
(At the request of the interviewee, Li Qing, Wang Ling and Wang Mingwei are all pseudonyms. )
Beijing News reporter You Tianyi