(1) Well informed

It is difficult to be a reporter, and it is even more difficult to be a cultural and educational reporter. This is because: first, the subjects of educational news are generally intellectuals, who have a high level of cultural knowledge. If they are poor in knowledge, it is difficult for journalists to talk; Second, educational news covers a wide range of fields, from natural science to social science, astronomy and geography, ancient and modern, Chinese and foreign, almost everything. Journalists are required to have a considerable degree of proficiency, otherwise it is difficult to carry out their work. Journalists have a certain level of knowledge, which is also helpful to identify and reveal the news value in the interview and make the news report more vivid and touching.

(2) Keep close contact and make good friends.

In order to carry out interview activities effectively, educational journalists must keep close contact with experts, scholars, teachers and students, be very familiar with their situation and wishes, and be good at making friends among them. Some people say that intellectuals are aloof, lofty and inaccessible, which is a misunderstanding. In fact, as long as journalists are familiar with them, understand and respect them, care and support them, make friends with them and gain mutual trust, intellectuals will regard you as one of their own, and they will talk about everything in the interview.

When dealing with intellectuals, we should pay attention to three points: sincerity, respect and initiative.

(3) Broad vision and social orientation.

Education is an important social problem in essence. Education is inseparable from all aspects of society, which in turn affects and acts on all aspects of society. Therefore, in a sense, educational news has the widest and greatest social influence. This requires reporters to broaden their horizons, be good at looking at problems outside education, connect schools with society, and be good at asking and solving problems from the perspective of a big school in society. If journalists can examine and inspect education from this broad vision, the scope of educational news will be expanded and its social significance will be more significant.