1, the activity drainage method of giving books to cultivate interest.
The original intention of giving books for public welfare is to help children stay away from mobile games, return to paper reading, stimulate children's interest in reading, and then fall in love with reading, helping parents save part of the cost of buying books for their children.
The principle is to pass on love and give books free of charge to charity. Parents need to send a circle of friends to collect books. If they need to get books, they can add the teacher's V letter to get books for free. Through this fission method, hundreds of parents of students can be passively drained in one day, and stickiness can be established with parents.
2. Push and drain.
Push enrollment is the most commonly used enrollment method for institutions and one of the most common enrollment methods. Colleges and universities can enroll students in crowded places, such as near schools, commercial plazas and subway stations. , send small gifts and offers by scanning the code.
This kind of drainage method is carried out by grasping the psychology of students and parents who are "greedy for small and cheap" and often attracts the active attention of most people.
3, from the media or new media drainage method:
The headmaster can create a personal number and publish professional knowledge or content works such as daily classes and student works through platforms such as Tik Tok, Aauto Quicker and Xiaohongshu, so that parents can recognize them first, and then a large number of users will send private messages or add consultations every day.
Educational programs have specific groups, such as high school students, college students and white-collar workers. And the attributes of groups are more accurate, so that groups can be classified. After the group classification is correct, the preferences of such groups, such as social platforms, can be clearly found.
At this time, you can set up KOL on the social platform that users often go to, set up your own people, conduct website drainage, or directly drain. This cycle will be longer, because it involves the establishment of people's settings, but once you insist on setting, it is a sustainable promotion method, which can be compared with Xiaohongshu's planting grass.
SEO and SEM are platitudes. SEO is a free keyword ranking promotion. Although both methods need professional people to do it, they also need to invest some manpower and material resources to do it well. Although SEO has introduced several new concepts, it is still an SEO technology.