It is inevitable that Alibaba Baidu will lay out online education one after another.

Ali has been very busy since he acquired Shanghai First Finance. According to the latest news, Alibaba has started to invest in Phoenix Media, a domestic listed company, and its shareholding ratio may reach 32%. It is not difficult to see from this move that Ali seems to be interested in the strong layout of the media industry, gradually expanding the Ali industry and building his own media empire.

Insiders show that Alibaba has been in contact with Phoenix Media for some time. If the investment transaction is concluded, Ali will cooperate with Phoenix Media in book publishing, games and especially education. In fact, Alibaba's investment in Phoenix Media this time is mainly due to its strength in online education. Phoenix Media has online education products such as Subject Network, Phoenix Excellent Class, Phoenix Halo Classroom, Phoenix Autonomous Learning Platform and Phoenix Intelligent English Learning, which are used by hundreds of schools. Among them, the subject network is an online education portal for k 12, which has achieved profitability and more than 6,000 cooperative schools.

This also means that Ali is about to compete with Baidu in the "education industry". Some time ago, Baidu also worked hard to cooperate with the education department from all aspects, which made the e-commerce tycoon Ali "look in the eye". If Ali takes another shot, it may indirectly drive the e-commerce of our domestic education industry, and the specific evolution will be maximized by competition.