Now Baidu's bidding promotion can't just spell the price, but fully realize the importance of keyword quality. So what is the impact on the quality of keywords? Baidu said that it has a lot to do with the historical click-through rate, that is, your previous bid was high and ranked well, and the quality of clicks was high. Personally, I think it is also greatly influenced by the following factors:
First, the matching degree between creativity and keywords.
Second, the matching degree between landing page (visit URL) and creativity.
First of all, the matching degree between creativity and keywords is the most important, so how to achieve a high matching between creativity and keywords? There are several ways:
1, set wildcards. Wildcards must be set in the title and at least two wildcards must be set in the creative content.
2. Keywords are embedded in creative titles and creative content. That's all that matters. If your creative title contains keywords and content, the quality will naturally be high. This is the same as website optimization.
But to do so. We are faced with two problems:
1, there are many keywords in a promotion unit. Can't you write an idea for each keyword to match it?
2. The application of wildcards may cause the content to be very unsmooth.
To solve these two problems, we must do the following:
1, broken down by keyword: 1) by part of speech, and 2) by industry keyword category.
Write an idea with keywords of the same part of speech, or write an idea with keywords of the same industry.
2. Analyze the subdivided keywords and put them in your mind to see if they are smooth.
Finally, there is a problem to be solved, that is, to improve quality in this way. Don't forget that our original intention is that creativity is attractive.
Therefore, it is not easy to write a good idea, and there are many factors to consider: to ensure the quality of keywords, not to get sick, but also to be attractive.
Secondly, the matching degree between landing page (visit URL) and creativity. This is your login page. Are there any keywords that are the same as creativity? Is it shown to customers as the idea says?
All these factors are considered in place, so you can rest easy for the time being. At present, it is the ultimate. Just check the rankings and analyze the data every day.
I hope I can help you ~ ~ ~