Comparatively speaking, educational brands are easy to form and difficult to maintain. Without a good brand care strategy, the brand can't grow. Some educational institutions spend a lot of money on advertising to increase customer resources, but they are not good at brand management. After gaining popularity, they no longer pay attention to the changes in customer needs and the cultivation of brands, and cannot provide the services promised before. Customers choose new brands after disappointment, which makes easy-to-create brands a flash in the pan.

For example, some online training institutions have gained students by investing a lot of advertisements, but because they can't provide services well, the promised things can't be fulfilled, and they quickly quit the education and training market. Therefore, the focus of brand management is brand maintenance. You know, this is a long process and a protracted war.