In a stationery store next to a primary school in Yuexiu District, Guangzhou, the reporter found a variety of "stationery blind boxes" on the shelves. This kind of "blind box" is mostly ink pens with a unit price of several dollars, and each pen is packaged separately, which has both the animation style that boys like and the literary style that girls are interested in. Some "blind boxes" are also printed with words such as "surprise opening" and "hiding money".
In addition, there are some stationery bags with fountain pens, notes and notebooks, which are also packaged into "blind boxes" for sale. Near Qianjin Road Primary School in Haizhu District, Guangzhou, some students said that they have long liked to buy "stationery blind boxes".
The owner also said that many students would come and buy the "stationery blind box" with the same theme again and again.
Psychologists analyze business behavior;
Some students borrow money from their classmates in order to buy "blind box stationery". In this regard, some psychologists believe that merchants promote stationery in the form of blind boxes, which captures children's curiosity and their sense of accomplishment in the collection process.
This is easy for them to indulge in it and over-consume, which needs to be guided. Lawyers who focus on the protection of minors believe that although there are no clear laws and regulations to limit the marketing methods of blind boxes, the regulatory authorities should take action for the healthy growth of children.
The above contents refer to Qianlong. Com-"stationery blind box". Hot-selling students on campus enjoy it and indulge in it. Regulators should take action.