AIRJORDAN sneakers are far ahead of other products in both sales volume and market demand, and set a higher benchmark for design, innovation and function for the whole sneaker industry every year. The core of this series of products lies in the perfect combination of athletes and technology-Michael Jordan, the most dazzling superstar in basketball history, and the basketball shoes that accompanied the superstar through a brilliant career, which showed his unremitting pursuit of function, innovation and achievement.
Jordan (China) is a brand registered by China people and has nothing to do with American star Michael Jordan or Nike. ? As for why it is called Jordan, it is because Jordan (China) Company has registered its trademark in Chinese mainland, so it has been using it, but Jordan has not registered it, so it has been using Jordan's English instead of Jordan's. Just like there are Kobe brand and Iverson brand at present, it doesn't matter whether a star is a star or not, but Chinese characters are registered by Fujian Shoes Factory.
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Jordan Sports Co., Ltd. is a domestic sporting goods enterprise. Since 2000, the company has registered several trademarks in the Trademark Review and Adjudication Board, such as Jordan, Jordan, King Jordan and the names of michael jeffrey jordan's two sons, jeffrey jordan and markus jordan.
20 12 michael jeffrey jordan, an American NBA basketball star, thinks that the registration of these trademarks has damaged his name right, and applies to the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce (hereinafter referred to as the Trademark Review and Adjudication Board) to cancel 78 registered trademarks of Jordan Company.
The Trademark Review and Adjudication Board believes that there are some differences between the trademark words "Jordan" and "Jordan" and the applicant's name "MichaelJordan" and their Chinese translation. Moreover, "Jordan" is a common surname in Britain and America, and it is difficult to determine that there is a natural correspondence between this surname and the applicant's name. The Trademark Review and Adjudication Board also believes that the registration of disputed trademarks does not constitute misleading the public, disturbing the order of trademark registration and other situations that harm public interests and disturb public order as referred to in the Trademark Law.
20 14 April, the Trademark Review and Adjudication Board held that the reasons for michael jeffrey jordan's application for cancellation could not be established, and ruled that "the disputed trademark was maintained". Michael jeffrey jordan refused to accept, and sued the Trademark Review and Adjudication Board in Beijing No.1 Intermediate People's Court, listing Jordan Company as a third person. After hearing the case, Beijing No.1 Intermediate People's Court upheld the ruling of the Trademark Review and Adjudication Board. Michael Jordan refused to accept the appeal and appealed to the Beijing High Court. 2065438+In May 2005, the Beijing High Court upheld the original judgment.
After the above judgment was made, michael jeffrey jordan applied to the Supreme Court for retrial.
20 15 12. The third court of the Supreme People's Court ruled to hear case 10 on the grounds that michael jeffrey jordan's retrial application was in conformity with the provisions of the Administrative Procedure Law.
April 26th, 20 16, World Intellectual Property Day. The Supreme Court retrial held a public hearing to hear this world-famous sports celebrity rights protection case. The three parties to the lawsuit went to court again. Tao Kaiyuan, vice president of the Supreme Court in charge of intellectual property cases, served as the presiding judge. There are two main disputes between the two sides. The first aspect is what is the object and legal basis of Michael Jordan's name right; In the second aspect, the focus of the dispute is whether the registration of the disputed trademark has damaged michael jeffrey jordan's name right. The case was not pronounced in court.
2065438+June 2006, the Supreme People's Court made a final ruling on Jordan's trademark dispute case, rejected michael jeffrey jordan's application for retrial and upheld the original judgment. At this point, Jordan's road to safeguarding rights ended with the Trademark Review and Adjudication Board and the third-level court from intermediate to advanced to the highest score of 0-4.
The Supreme People's Court 20 16 12 8 pronounced Jordan's trademark dispute series of administrative disputes. After discussion by the Judicial Committee of the Supreme People's Court, the Supreme Court ruled to revoke the trademark dispute ruling of the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce on the Jordan trademark case.
For the above-mentioned series of cases, the the Supreme People's Court Judicial Committee made the following judgments after discussion and decision:
I. Three cases concerning (20 16) Supreme Law 2006. /kloc-No.0/5, No.26 and No.27 involved the Chinese trademark "Jordan", and our court made the following judgment:
1. Revoke the administrative judgment. Beijing No.1 Intermediate People's Court 9 16 1, 9 162, 9163 (2014);
2. Revoke the administrative judgments of Beijing Higher People's Court (20 15)No. 1909, 19 15, 1925;
Three. Revoke the trademark dispute rulings of the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce [20 14] No.052058, No.05209 1 No.05226;
Four. The Trademark Review and Adjudication Board of the State Administration for Industry and Commerce has made a new ruling on trademarks. 4 152827, 6020565 and 6020569.
Followed by (20 16) Supreme Law Firm No.20, No.29, No.30, No.31involving the pinyin "Jordan" trademark and (20 16) Supreme Law Firm No.25, No.28, No.32 involving the pinyin "Jordan" and the graphic combination trademark.
1. Maintain the last word count. Beijing Higher People's Court 1896,191,1912, 1965438.
2. Reject Michael Jordan's application for retrial.
Baidu Encyclopedia-Jordan (China Sporting Goods Brand)