Audio-visual education should have a clear purpose. The purpose of audio-visual education is the starting point and destination of audio-visual education activities, which guides and dominates all audio-visual education and teaching activities. With a clear purpose, blindness and randomness can be avoided, and audio-visual education and teaching activities can advance along the right path.

The goal of audio-visual education can be divided into two levels: the ultimate goal of audio-visual education and the goal of audio-visual education teaching. The latter is the embodiment of the former. Audio-visual education and teaching can be divided into three categories: emotional goals, motor skills goals and cognitive goals. The goal of audio-visual education teaching is to realize and optimize the teaching process. The ultimate goal of audio-visual education is to cultivate all-round creative talents.

Teaching objectives are an important basis for teachers and students' activities, and also the basis for establishing learning evaluation standards.