Exhibition major is the major of exhibition economy and management in colleges and universities. Professional definition: exhibition planning and management mainly studies the basic knowledge and skills of exhibition planning and management, and carries out exhibition and business planning, management, marketing and service. For example, the design and planning, site selection, scale planning, copy writing, exhibition product display, product marketing and so on of exhibition schemes such as exhibition venues and expositions.

The major of exhibition economy and management puts moral education first, ability first and quality first, and cultivates middle and senior exhibition management and practical operation professionals who meet the needs of modern economic and social development, have a profound theoretical foundation of economic management, systematically master management skills and methods, have an international vision, innovation and speculative spirit, and can engage in management, research, planning and education in government departments, scientific research institutions, university exhibition industry associations, exhibition professional organizations and enterprises and institutions.

The courses studied include exhibition planning practice, exhibition copywriting, conference process design, festival planning and management, exhibition project management, exhibition logistics, exhibition customer relationship management, exhibition marketing, conference service and venue management, and tea foundation.

Employment direction is management enterprises and institutions: conference invitation, planning and management of large-scale festivals, on-site service and management of exhibitions, exhibition sales, exhibition planning and design, exhibition operation and celebration services.