At first, there were only two brands of learning machines in China, Er Shen and Zheng Yang. 20 1 1 In the first half of the year, Er Shen began to explore the national market, and Zheng Yang focused on Chinese studies education institutions. After half a year, Er Shen Genius has its own agents in many provinces across the country, and its sales volume has gradually increased. Zheng Yang continues to focus on Chinese learning and education institutions.
20 12 years is the year when the foundation stone was laid in Er Shen. This year, Er Shen opened the national market, and the new product sr-2 with the content of 170 1 also began to be introduced to the market. Sales increased by leaps and bounds, and individual agents found the huge potential of the market, so they left their jobs to establish a knowledgeable genius and a learning first.
20 13 in the learning machine industry in China, Er Shen has no rivals. The office of the company moved from two suites with a total area of less than 200 square meters to high-grade office buildings with a total area of more than 2,000 square meters. This year, an upgraded version of sr-2 with 2595 content was launched, and the sales volume reached 6 figures. At the same time, Bo Wen keeps expanding its market.
In 20 14, Er Shen set up a number of new projects, which are intended to strengthen the company's ability to resist risks, increase the company's income and prepare for the subsequent listing. This year, the network department in Er Shen has played a vital role in the promotion. The online advertisements broadcast offline are very effective, and the sales volume has increased by more than 50%. On the e-commerce platform, God and learning are in full swing.
20 15 years is the happiest year in Er Shen. Sales continued to rise and were listed on the New Third Board. The company called 20 18a shares to establish Er Shen Village. At this time, the sales data of Zheng Yang still stays at 20 1 1 year, and the news continues to improve slowly.
In 20 16, problems began to appear in Er Shen. Due to the expansion and blind investment projects, half of the four carriages in Er Shen are frantically consuming their own energy to maintain. However, the market problems of Chinese learning machines that support the company's main sources began to appear. Schools and kindergartens began not to eat the original sales model, and their performance began to decline. There are a large number of brand Chinese learning machines on the e-commerce platform, focusing on low prices.
In 20 17, the performance further declined. Due to the national policy, the performance of all colleagues in the Chinese Academy of Sciences also began to decline. This year, the "bloated" senior management in Er Shen learned to reflect and made small-scale layoffs.
20 18 years, in the plan, it should have been a happy year for A-share listing. Due to the decline in sales of learning machines in China, there was no choice but to lay off employees on a large scale, and the equity incentive plan was cancelled. Zheng Yang gradually introduced into the market, while Bo Wen's sales volume was relatively bleak.
In the crucial year of 20 19, Er Shen began to pay attention to new media marketing, product design of Chinese learning machine, content production of Chinese learning machine, and knowledge payment, and prepared to make a turnaround. . . . .