Learning and thinking education is committed to providing quality extracurricular counseling for children aged 3- 18. At present, it has become a brand of extracurricular tutoring for primary and secondary school students trusted by parents and students in Beijing and even the whole country. At present, Xueersi has established branches in Beijing, Shanghai, Tianjin, Guangzhou, Shenzhen and other cities. Both branch schools and teaching points are wholly-owned direct selling mode, and teachers are trained in a unified way.

2065438+001kloc-0/0 On October 20th, Xueersi Education was officially listed in NYSE, becoming the first extracurricular education and training institution for primary and secondary school students listed in the United States.

Learning and thinking takes "lifelong education for children" as its mission and adheres to the educational concept of "stimulating interest, cultivating habits and shaping character". Pay attention not only to the improvement of students' academic performance, but also to stimulate students' interest in learning, cultivate students' study habits and shape students' thinking mode. In order to meet the diverse educational needs of children, we have developed various forms of educational services, such as small class, 1 to 1, and online school. It owns sub-business brands such as Learning and Thinking for Excellence, Zhikang 1 to 1, Learning and Thinking Online School and Moby Thinking Hall, which are in the leading position in their respective sub-sectors.

Learning and thinking has also developed a complete domestic portal group of primary and secondary education majors-e-education network. E-education network consists of many websites, such as parenting network, preschool education network, Olympic Mathematics network, senior high school entrance examination network, college entrance examination network, study abroad network and so on. The monthly number of independent visitors of the whole station group exceeds 28 million, which provides a platform for children and parents of 0- 18 to exchange information, learn and discuss. On 20 12, e-education network began to open to the whole industry gradually, providing services for the whole education industry.

1. corporate mission: let children benefit from lifelong education.

We believe that the essence of education is not only teaching, but also educating people.

We constantly innovate the learning mode, enrich children's learning experience, make learning easier, simpler and more effective, and make learning no longer a burden.

We not only spread knowledge, but also stimulate children's interest in learning, cultivate good study habits and healthy and beneficial thinking patterns, and lay a solid foundation for children's future and benefit them for life.

2. corporate vision: Become a respected educational institution.

Learn and think, aiming to become a respected century-old enterprise.

Our goal is to exceed customers' expectations, provide high-quality educational products and services, and establish an educational brand that customers trust.

We strive to create a working environment of equality, respect, trust, cooperation and sharing, so that employees can grow and work happily.

We seek stable and sustainable development and create long-term value and returns for shareholders.

We uphold the mentality of openness, cooperation and win-win, and actively promote innovation and healthy and orderly development of the education industry.

Do not forget to give back to the society, actively participate in public welfare undertakings, and strive to promote educational equity.

3. Core values: to achieve pragmatic innovation for customers.

Achieving customers: by helping customers achieve their goals, realize their own value, and finally achieve a win-win situation with customers.

Behavioral characteristics:

1. Listen carefully to customers' needs and actively help customers solve problems, even if it is not their own responsibility.

2. Think from the customer's standpoint and achieve a win-win situation for customers and companies on the basis of adhering to principles;

3. Improve our workflow and system in time according to customers' needs;

4. Explore the potential needs of customers, lead the direction of customer needs, and provide products and services that exceed customer expectations;

5. Work together to achieve internal customers.

Pragmatic: seeking truth from facts, pursuing the essence of things, and rejecting pomp and circumstance.

Behavioral characteristics:

1. Important: Being stronger is more important than being bigger.

2. Quality: Quality is more important than quantity.

3. Essence: Content is more important than form.

4. Objectivity: Facts are more important than feelings.

5. Execution: Doing is more important than saying.

Innovation: solving complex problems with new ideas, models and methods.

Behavioral characteristics:

1. Embrace change and actively apply various new tools and methods in work;

2. Through continuous study and research, understand the application of new ideas, new models and new technologies in the industry; Constantly learn and understand the innovations of other industries;

3. Actively try small-scale practice and constantly explore better ways to solve problems;

4. Actively face setbacks and failures in the process of innovation, be able to adjust themselves and actively influence others;

5. Promote feasible schemes and/or projects in a small scale, and constantly optimize and improve them to stay ahead.