It is understood that this financing was led by Taibo Group and followed by Tianshengteng Fund.
According to the data, Good Scholar was founded in April 20 17. It is a platform for providing information services for the K 12 education and training industry, and is committed to building a teaching and training information sharing mechanism at the K 12 stage and building an ecological circle of educational resources sharing value in China.
There are 4302 courses for good scholars, covering more than a dozen categories, with moral education, intellectual education, physical education, aesthetic education and other quality education courses as the main ones.
The platform is equipped with LBS positioning and screening, scientific display algorithm (the weight system of teaching and training courses created by good scholars) and intuitive three-level classification, so that users can search the surrounding high-quality teaching and training institutions and courses scientifically and quickly.
In addition, based on the platform, good scholars also set up a common value-oriented interactive community "Good Mom Gang". Through the functions of good mother community, studious teaching materials and good mother playing classes, users can hear trustworthy reputation and see trustworthy course quality. Up to now, more than 200 local good mothers have been established in Changsha.
According to a previous report on k 12 online education products, the main reason why parents choose online education is that they can flexibly arrange the time and place of study, repeat classes and adjust the difficulty. The richness and interest of learning content are also valued by parents.
More than 70% parents prefer to choose online education; First-and second-tier parents are more willing to participate in online education, while primary and junior high school parents are more willing to participate in online education. More than 80% primary school parents pay more attention to online English education, and more than 60% junior high school parents pay more attention to online math education.
The most popular online education forms for parents and students are live tutoring and animation courses, which are interactive and can attract children's attention. At present, the common course forms are recording and live broadcast, especially recording and broadcasting.
Compared with offline, online education has natural advantages in the output and scale of high-quality educational resources. By combing online K 12 education projects, it is found that "1 turn 1" is still the mainstream teaching mode of online education institutions and is favored by capital.
Unlike the super-profit performance of offline institutions, most online education institutions are at a loss stage at present. As a service realization link, online education institutions still need to support their high valuation with good financial performance in the long run.
The main direction of improving the financial model of online education institutions in the future lies in the adjustment of cost structure. In the absence of offline teaching venues, enrollment and teachers are the biggest cost components of online education institutions.
The rapid development of Internet education is trying to free China parents from this anxiety. With the primary strength of scientific and technological progress, online education has entered thousands of households, and more and more people are accustomed to and good at acquiring knowledge and improving themselves online.
The barrier of traditional educational cognition has been broken. Every student has the opportunity to contact top teachers and excellent educational resources through pictures, texts, videos, live broadcasts and other forms.