It can be seen that in 2020, affected by the epidemic, the scope and time of offline teaching in the education and training industry are limited, and both schools and extracurricular counseling institutions should offer online courses as teaching content. The bright future of New Oriental peers is also reflected in the financial report, and the online education investment is huge. Therefore, for all education and training industries, online education is a new opportunity and a new challenge.
In fact, before the epidemic, various educational institutions have begun to have online education courses. But most of them are recorded and broadcast courses, and the teacher only needs to record and broadcast once to upload this video to the platform. Students can get the right to watch videos after purchase, and they can also have services such as follow-up by the class teacher. For many educational institutions, this is a way to expand students and save costs. Because through online education, the courses of excellent teachers can be spread all over the country, not only local students can enjoy offline courses, but other students in the country can also recognize the brand and hear these courses. Moreover, the course only needs to be recorded once, and then it can be purchased many times or even updated once every few years. Therefore, the recorded online courses actually create convenience for educational institutions.
However, with the restriction of offline education, online education has been rapidly promoted. Most of these online courses are live, and students and teachers can interact at any time. So this poses a challenge to the education and training industry, how to quickly transfer their courses and business online. These aspects include the construction of the platform, the stability of the background server, and the two front-end ports of students and teachers, which should be carried out steadily. This piece of research and development and platform construction need a lot of money, which is an inevitable cost.
Different from traditional schools, the education and training industry in New Oriental also needs to consider the user experience of students. School education may be one-way. Teachers can teach students through recording and broadcasting, or through third-party software such as Tencent Classroom. In the aspect of extracurricular tutoring, New Oriental wants to attract students' interest in learning through this platform, and it needs to create many functions such as incentive mechanism and interactive message leaving, and the research and development and practice of these functions also need cost input. But in the future, the trend of online education will definitely continue to develop, so this money is well spent!