1, Alibaba: the founder and leader of traditional e-commerce.

Alibaba's business model follows a gradual process. From the most basic imaginary website for enterprises, to the later website promotion, as well as the order management of TrustPass and Tradelink, the transaction itself has been continuously extended, thus gathering enterprise members and integrating them into an ever-expanding huge transaction interactive network, forming an infinitely expanding online trading market. By providing and selling information and higher-end services to non-paying and paying members, more and more corporate members are registered to join.

2. HC Network: Insist on advantages and develop steadily.

HC Network has always advocated the strategy of "professional+vertical", using standardized project processes to develop target buyers according to different customer needs. It has also used the Internet to expand more than a dozen new industries, such as security, fire protection, education, construction machinery, water supply, packaging and printing. Moreover, a series of activities such as business quotation, advertising agency, market research, marketing planning, media monitoring and public relations display in the early stage of HC International Information fully supported the development of HC Network. As a B2B website, HC Business Network provides comprehensive, complete and multi-choice services through four functions: enterprise online solution, online marketing, business service and professional market, so as to gain profits. ?

HC's e-commerce business model is similar to Alibaba. Mainly rely on providing information services based on supply and demand information, and find business opportunities through a large number of domestic and foreign users posting information on the platform, so as to reach offline transactions. The only difference from Alibaba is that HC started from information, and information has always been its strength. In this respect, HC is indeed superior to others. ?

Second, the comparison of marketing strategies:

1. Alibaba's main marketing method is online marketing. The website is promoted through a series of marketing methods such as blog, forum, Wangpu optimization, participation in activities, cooperative marketing, sponsorship marketing, and keeping online.

2. HC's marketing strategy is precise marketing mode and differentiated service mode, that is, with the help of advanced database technology, network communication technology and modern highly distributed logistics, it ensures long-term personalized communication with customers, so that marketing can meet the precise requirements of measurement and regulation.