Whale Wisdom Learning Course is the highest-end brand on the track of thinking education, with the highest value, the strongest products and the best operation team. Thinking education track is the most potential new track since 20 19, and it is a rising star in Ran Ran. The reasons are as follows:1) Since 2065438+08, there have been frequent regulatory policies in the field of education, and the supervision in the field of extracurricular training has been continuously upgraded. The core of the supervision of extracurricular training is to reduce the extracurricular burden of primary and secondary school students and vigorously promote quality education. 2) With the comprehensive reform from early childhood to junior high school, and the continuous upgrading of supervision in the field of extracurricular training, subject mathematics products are gradually iterating to fine products, and thinking training is welcoming development opportunities. 2065438+February 2008, the Ministry of Education and other four departments jointly issued the Notice on Effectively Reducing the Extra-curricular Burden of Primary and Secondary School Students and Carrying out Special Governance Actions of Off-campus Training Institutions, which carried out unprecedented rectification on the problems of "over-class teaching", "early education" and "intensive examination" in off-campus training institutions, and prohibited off-campus training institutions from organizing grade examinations and competitions for primary and secondary school students. Resolutely investigate and deal with the behavior of linking the training results of off-campus training institutions with enrollment. Under the background of severe rectification of "super-class teaching", "early education" and "intensive examination" and the suspension of "Olympic Mathematics", the thinking track of quality iteration based on disciplines has ushered in new development opportunities. 3) consumption upgrading: the concept of educational consumption has changed, and the thinking ability has attracted much attention; The change of consumers' age structure drives the change of educational consumption concept, and there is a broad space to improve the penetration rate of thinking. On the one hand, the parents of a new batch of students are mainly born after 1980s and 1990s. Compared with the parents of students born in the 1960s and 1970s, their consumption concept has changed greatly, and the focus of child training has shifted from "just need" of exam-oriented education to more comprehensive quality training. On the other hand, with the expansion of the middle class, parents are more tolerant and willing to invest in education, especially paying attention to the investment in quality education and training of children. 4) In 2019 years, the market space of thinking training is about 1 10 billion, and the core driving force in the future lies in the improvement of permeability, with a potential market space of about 90 billion. The main audience of thinking training is children aged 3- 12. According to the data of China Statistical Yearbook, the population of this age group in China is about1580,000 in 20 19 years. In terms of customer unit price, according to the survey data, the current customer unit price of mainstream mathematical thinking training institutions in the market is 10000- 15000 yuan (per person per year); In terms of market penetration, according to the White Paper on Education and Training Industry in China in 20 17 released by iResearch, the penetration rate of children's English industry is 8.4%. Combining with the characteristics of thinking training and referring to the current penetration rate of STEAM (1.5%), we estimate that the penetration rate of thinking training in China is about 1%, and the potential penetration rate is 8. According to the market scale, audience (65.438+0.58 billion) × penetration rate (654.38+0% × customer unit price (about 7,000 yuan on average), the market space in 2009 was 65.438+0.65438 billion yuan. The future market growth space mainly lies in the improvement of penetration rate, and the potential market space is about 90 billion yuan.