Corporate culture is the soul of an enterprise and an inexhaustible motive force to promote its development. It contains very rich contents, and its core is the spirit and values of the enterprise. The values here do not refer to various cultural phenomena in enterprise management, but to the values held by enterprises or employees in enterprises in their business activities.
Corporate culture is the sum of business philosophy, business purpose, business policy, values, business behavior, social responsibility and business image formed in business activities. It is the fundamental embodiment of enterprise personalization and the soul of enterprise survival, competition and development.
Extended data:
Terrence e Deere and Allen a Kennedy summarized the whole theoretical system of corporate culture as five elements, namely, corporate environment, values, heroes, cultural ceremonies and cultural networks.
1, enterprise environment
Enterprise environment refers to the nature of an enterprise, its management direction, its external environment, its social image and its connection with the outside world. It often determines the behavior of enterprises.
2. Values
Values refer to the unanimous understanding of whether an event or an action is good or bad, good or evil, right or wrong, and whether it is worth emulating. Values are the core of corporate culture, and unified values enable members of the enterprise to have unified standards when judging their own behaviors, thus determining their own behaviors.
3. Heroes
Hero refers to the core or personified figure of corporate culture, whose role is to act as a living example and provide a learning example for other employees of the enterprise, which plays an extremely important role in the formation and strengthening of corporate culture.
4. Cultural ceremonies
Cultural etiquette refers to all kinds of commendation, reward activities, parties and entertainment activities within the enterprise. It can dramatize and visualize some things that happen in the enterprise, vividly publicize and embody the values of the enterprise, make people understand the connotation of the enterprise culture through these lively activities, and make the enterprise culture "entertaining".
5. Cultural network
Cultural network refers to the informal information transmission channel, mainly to spread cultural information. It is composed of some informal organizations and people, and the information it conveys can often reflect the wishes and mentality of employees.
References:
Baidu Encyclopedia-Corporate Culture