Activity date: 202x65438+February 1 2-202x65438+1October 22nd. Crazy spike in the celebration: health, beauty and zero-profit purchase: 3800 yuan: delivery:1,facial ballet 10. (You can get a lottery ticket of 1 sheet 100% for every 3,000 yuan) 3. Get a chance to kill crazily. 4. Anyone who buys 3,800 yuan of giant breasts: send 3,800 yuan of giant breasts instrument to recharge 5,800 yuan: delivery: 1. Give a cash recharge card to 800 yuan 2. Face-changing ballet 10 times value 1280 yuan 3. Two crazy lottery tickets. 4. Find two crazy times to kill. 5.5800 yuan to buy Jubang chest device: 5,800 yuan to recharge the chest device12,800 yuan; Send: 1, give a cash prepaid card 1200 yuan. 2, high-tech beauty cleansing experience is worth 2980 yuan at a time. 3, hit the golden egg once: 1 ipad value: 6000 yuan, 2 pairs of glasses value: 1000 yuan, 7 Bluetooth headsets value: 40 fashion accessories value in 300 yuan: 200 yuan 4, get three crazy seconds kill opportunities. 5. Jubang Chest Buy 12800 RMB: Send 12800 RMB to celebrate the anniversary of the chest protector. Buy 29,800 RMB with zero profit: send 1 RMB, and send 2,000 RMB cash recharge card. 2, high-tech beauty cleansing experience is worth 2980 yuan at a time. 3. Hit golden eggs once: 1 lv handbag value: 7,000 yuan, 2 ipad value: 6,000 yuan, 7 diamond rings value: 3,000 yuan, 20 cameras value: 1500 yuan, 4. Get three crazy seconds to kill. 5. Buy a chest device with a price of 29,800 yuan in Jubang: send a chest device with a price of 29,800 yuan and recharge it with 80,000 yuan: delivery: 1. Give a 5000 yuan cash recharge card. 1, high-tech beauty cleansing experience once-worth 2980 yuan. 2, hit the golden egg once: 1 watch value:10.5 million yuan 2 iphone5 value: 5,000 yuan 7 gucci handbag value: 5,000 yuan 20 diamond ring value: 3,000 yuan 4, get 3 crazy seconds kill opportunities. 5. Jubang buys 80,000 chests: 80,000 chest feeders. Recharge 200,000 yuan: delivery: 1. , cash prepaid card 15000 yuan. 2, high-tech beauty cleansing experience once-worth 2980 yuan. 3. Throw golden eggs once: 1 Chanel bag value: 45,000 yuan, 2 gold bracelets value: 8,000 yuan, 17 ipad value: 6,000 yuan, 4. Buy 200,000 chest devices from Jubang: 200,000 chest devices. Part 2: 20 15 beauty salon anniversary activity plan 20 15 beauty salon anniversary activity plan 1: beauty salon anniversary activity plan 1. Activity background Everyone has a love of beauty. It is a woman's nature to love beauty. How can I become a beautiful woman? On the second anniversary of its opening, Beijing Beauty Salon specially launched beauty-related activities. Let a woman who loves beauty be beautiful from the heart. Second, the goal of the activity third, the theme of the activity starts from the heart fourth, the time schedule of the activity (1) The preparation stage of the activity is publicity. The purpose is to let all members and cardholders know about this celebration. Promote the celebration through popular posters outside the store. Main items in the preparation stage of the activity: 1, arrangement of the activity time 2, determination of the activity venue. The cash target is 300,000 yuan per store, and the membership card will be transferred to attract some new customers. 3. Determine the list of participating members. 4. Items required for the activity (2) Implementation stage of the activity 1. Activity time: 9: 00 am-12: 00 pm, 2: 00 pm-5: 002 pm, location: a store in Beijing 3. Activity mode: voluntary 5. Activity program: 1, host's opening 2, manager's speech 3, program performance 4, beauty knowledge lecture. 1) What is beauty? 2) What is beauty? 3) How to maintain it? Tell members what beauty is from the heart. From what aspects should we pay attention to maintenance? This will benefit members a lot. The content of beauty knowledge maintenance is chosen by the beauty salon itself, but this content directly determines the future turnover. ) 5. nutritious lunch at noon. 6. During lunch break, members can exchange experiences in beauty maintenance. 7. Beauty class starts at 2 pm. Including action, knowledge and beauty in life. 8. Interpretation of members' interests and welfare. Thank you 10. Ending 6. The budget fund budget includes material printing fee, poster banner production fee and so on. Printing fee: 50 yuan poster production fee: 200 yuan banner production fee: 2*80= 160 yuan Chinese food: 1000 yuan total: 14 10 yuan activity plan: Personally, I think there are too many beauty salons now. The main purpose of the celebration is to highlight the characteristics and uniqueness of this beauty salon. As far as I know, most beauty salons don't offer beauty courses now. The beauty course we are talking about here is not just a makeup course. But the main thing is to tell everyone how to maintain beauty. Let everyone know how to be beautiful through such courses. At the same time, this beauty course is charged. The fee is deducted directly from the membership card. Beauty course is to let everyone pay attention to their own problems in peacetime. Like skin problems. Including oil, water shortage, cracking and so on. Once this happens, how to prevent it. Give it to everyone from these basic aspects. At the same time, members can enjoy certain discounts when participating in this activity. You can not only learn knowledge, but also become beautiful. After all, there are many misunderstandings about beauty now. The key is to start from this misunderstanding. Most women think that beauty is to go to a beauty salon for maintenance. Therefore, the understanding of beauty salons is very limited. I think if we can fundamentally solve this misunderstanding, we will certainly attract more customers. This will not only achieve the goal of earning 200,000 yuan a month, but also make the treatment card users become members. You can stick to the attitude of serving customers, make friends with customers and explore beauty better. Beauty begins in the heart. Scheme 2: The beauty salon anniversary activity scheme. Nowadays, consumers have become very rational. Like previous activities, the era of business is gone forever. There is no substantive promotion action, but it is often promotion rather than sales. According to the information provided by your store, you should already have a certain customer base and have done many activities before. Therefore, we think that ordinary ways of buying gifts or discounting (for example, adding 30% to the top-up of membership cards in the past) can't really impress consumers, otherwise customers with treatment cards won't delay changing their membership cards. The following are some suggestions from the perspective of customer psychology and social customs based on our years of experience in planning promotional activities for enterprises. Your store can choose some suggestions to operate or package according to the actual situation. First, learn from the credit card master and slave card system and implement the membership registration card model. The method is that each membership card can be recharged at the denomination of 10% of the recharge amount of the membership card, and each membership card can handle up to 5 registered cards. Holders of registration cards can enjoy the same treatment as members, but the number of consumption or effective time is directly proportional to the face value. Registered cards can be recharged or overdrawn, and the overdraft limit does not exceed 100% of the face value. The overdraft limit is borne by the main cardholder, and the beauty shop informs the main cardholder to recharge before the value reaches the critical limit according to the sum of the consumption amount of the main card and all overdraft limits, otherwise the use will be suspended. The advantage of this way is that your members can give away their beauty membership cards as gifts (which is different from the borrowing of membership cards in the process of use, because this is borrowing, this is giving, and the interpersonal relationship is very different). You can increase the cash flow and expand the number of associate members at the same time, which is especially useful for customers who think their consumption needs are limited but need to improve their interpersonal relationships. For example, people who use therapy cards instead of membership cards will be more interested, and old members will also bring new consumption. Second, promote female consumption and male consumption patterns. The undeniable fact is that the wealth of today's society is still in the hands of men, who are often willing to pay for the women they care about or care about, especially for the beauty of women. Your store can promote the membership card as the best gift for men to give to their favorite women (of course, this project must be properly packaged and promoted), thus expanding the customer base and cash flow. You will find that this new customer base is easier to pay than women as long as the sales staff and methods are appropriate. Third, horizontal alliance, joint promotion is to unite the industries related to customer consumption, such as clothing, leather bags, shoes and hats, cosmetics, etc., and choose a suitable one in each industry to form a business alliance (it is best not to be too far away from the current two beauty shops). As long as a customer becomes a member of one of the members, he is a member of all the members of the alliance and enjoys all the benefits provided by the members of the alliance, which is similar to the role of various bank credit cards, but different from the universality of bank credit cards. This can share customer resources, expand prospective customers, reduce promotion costs, and enhance the popularity of beauty shops in the long run. This method is not novel, but it is effective in many cities and industries, and different people will have different characteristics. Fourth, learn from the conference marketing model and promote in-store products such as membership cards through free training and networking activities. You can often hold some free training lectures or networking activities such as beauty, housekeeping and children's education in your two stores, start to mobilize old members to lead relatives and friends to participate, gradually expand the scope, form word-of-mouth communication, and naturally promote brand concepts such as in-store and your membership card during the activities, which can expand new customer groups and enhance the popularity and reputation of beauty shops. These methods do not need huge advertising investment, but more importantly, customer communication and long-term persistence. Of course, with the opportunity to celebrate and proper publicity, it can be carried out faster and more effectively. I believe that your store has enough experience to operate advertising mode and storefront activities, so I won't go into details here. Scheme 3: the anniversary celebration program of beauty salon. The purpose of this case is to quickly accumulate beauty salon funds, develop company members on a large scale and expand the market quickly through the celebration activities. Because the employer did not specify the operating cost and profit return time, this case ignored the enterprise cost in the writing process, and made a feasible activity planning scheme by referring to the activity information of the employer in previous years. Theme: Give back to old customers and welcome new customers; (tentative) activity time: one month; Location: in the beauty shop; Activity content: 1, the friendship theme card is freshly baked; 2. The treatment card is a friendship card and the membership card is a friendship card; 3. If you bring a friend to recharge, you will give a certain percentage of the original price. Activity details: 1. If the original member brings a friend to the store to handle the membership business, both of them enjoy the recharge and get the original price consumption of 40% of the recharge amount; Recycle the original membership card and replace it with a friendship theme card for free (the balance of the original card is transferred to a new card), and new members will give it away for free; After recharging, the amount on the card should be more than 3,500 yuan (excluding the balance, that is, the minimum recharge amount per person is 2,500 yuan); It takes two people to handle it at the same time. 2. If the original member brings two friends to the store to handle the membership business, all three people will enjoy the original consumption of 50% of the recharge amount; Recycle the original membership card and replace it with a friendship theme card for free (the balance of the original card is transferred to a new card), and new members will give it away for free; After recharging, the amount on the card should be more than 3,000 yuan (excluding the balance, that is, the minimum recharge amount per person is 2,000 yuan); It takes three people to handle it at the same time. 3. The original customer who holds the treatment card brings a friend to the store to handle the membership business, and both of them enjoy the recharge and get the original consumption of 30% of the recharge amount; Recycle the original customer treatment card and replace it with a friendship theme card free of charge (the balance of the original card is transferred to a new card), and new members will give it away free of charge; After recharging, the amount on the card should be more than 3,000 yuan (excluding the balance, that is, the minimum recharge amount per person is 2,300 yuan); It takes two people to handle it at the same time. 4. The original customer with the treatment card brings two friends to the store to handle the membership business, so both of them enjoy the recharge and get the original consumption of 40% of the recharge amount; Recycle the original customer treatment card and replace it with a friendship theme card free of charge (the balance of the original card is transferred to a new card), and new members will give it away free of charge; After recharging, the amount on the card should be more than 3,000 yuan (excluding the balance, that is, the minimum recharge amount per person is 2 100 yuan); It takes three people to handle it at the same time. 5. A single original member can enjoy a 20% discount when handling the recharge business. After recharging, the amount on the card should be more than 3,000 yuan (excluding the balance, that is, the minimum recharge amount is 2,500 yuan); Replace the friendship theme card for free. 6. A single customer (including an old customer with a treatment card) can get a discount of 10% for membership business, and the amount on the card after recharging should be more than 3,000 yuan (excluding the balance, that is, the minimum recharge amount is 2,700 yuan); Replace the friendship theme card for free. Budget of single store activity: It is estimated that 50% of the original members of single store 100 will participate in this activity, and 50% of the customers of 100 treatment card will participate in this activity. Personal business is not included in the budget. Due to incomplete information, the short-term and long-term costs of enterprises are ignored. 1, 30% original members bring one person: 30*2*2500= 150000 (yuan) 2, 20% original members bring two people: 20*3*2000= 120000 (yuan) 3,300. 2100 =126,000 (yuan) Total revenue of a single store: 534,000 (yuan) Activity form: the activity form is mainly promotion, and creativity should be mainly reflected in theme cards and entertainment of activities; Mainly through promotion to attract new and old customers, various forms of publicity and promotion in the early stage of the event will make the event more popular. I believe your company has a certain position in the hearts of customers, and your company's target consumer group is middle-and high-income people. Member recharge promotion can effectively attract target consumers, develop more potential consumers and expand the market. Moreover, the employer has relatively mature experience in activity planning, so this activity will definitely bring greater benefits to the enterprise. Chapter III: Practical activity plan for the anniversary of beauty salons. Beauty salons often need to organize some activities to improve the popularity of beauty salons and at the same time play the role of expanding new customers. There are various forms of activities, the best of which is the planning of the anniversary of the beauty salon. Celebration activities can not only expand new customers, but also show the brand image of beauty salons. As long as the celebration activities are carried out in place, the old customers will have higher recognition of the beauty salon, and new customers will also have a good impression on the beauty salon. Let's take a look with Mr. pretisia first, and see what equipment and personnel are needed for the anniversary celebration. 1, it is best to do a little stage celebration, and you can set up a stage for the celebration. The stage size is determined by the funds. Nowadays, people prefer to be lively, and it is difficult to attract others to participate in celebrations without stage effect. 2, the host is also the standard of the event. If there are people with active atmosphere and stage experience in the beauty salon, the host can be appointed by one of them, otherwise, only professional hosts can be invited to make a show. Note that the host must have experience and strength, and don't just find someone to throw money at, which is not good for the celebration. The host's fee depends on the city's market. Generally, it can be found within 500 in third-tier cities and within 0/000 in first-tier cities. 3. Audio equipment Audio equipment should be prepared by many people who open stores and do business. If it is a small stage, your own audio equipment is enough. If it is a little bigger, you have to rent a better set of equipment, and the cost is not very expensive. You can rent it within 500. Since the performance is a celebration, it is definitely necessary, but the cost of hiring some professional performance teams is still relatively high. Beauty salons can choose to involve employees and train employees in some song and dance programs, which is also good. 5. Band Entertainment If you want to make the celebration look more upscale and attract more people, you can invite a band to entertain you. It can be an emotional instrument such as guitar, piano, violin and saxophone. 6. Other equipment is the equipment that needs more money for activities, and some other equipment needs to be prepared, such as air arches, banners, lights, lottery boxes, fireworks and so on. , depending on the activity. Preparation is the process of anniversary celebration. Let the host introduce the development of beauty salons, the classic products of beauty salons, the lottery and promotion plan of this celebration. Then there are various performances. After attracting enough attention, the host should always pay attention to the interaction with the audience. During the activity, one or two lucky draws can be arranged irregularly, and the prizes will be set by the beauty salon. When the audience's mood reaches a high point, it is very effective to carry out the promotion and expansion plan.