Red Star Sports Group was established in June 2000. Red Star Sports is a leading sports brand in China. The group owns two global brands, Red Star Sports and Hongxing Erke, and its products cover sports shoes, sportswear and various sports accessories. The group has nearly 10,000 employees, international shoemaking production line 19, and annual output of sports shoes170,000 pairs. In 2005, Red Star Sports successfully listed in Singapore, becoming the first domestic sports brand listed abroad. In 2007, Red Star Sports put forward the brand spirit of "being the first 1". Red Star Sports sponsored the North Korean Olympic delegation, and opened the road of internationalization of Red Star Sports brand with international brand marketing strategy.

Red Star Sports adheres to the business philosophy of "down-to-earth, extraordinary interpretation". Red Star Sports has risen rapidly in domestic and foreign markets and achieved remarkable results. It has successively won the honors of "China Famous Trademark", "China Famous Brand", "China 500 Most Valuable Brands", "China Top Ten Influential Brands", "Asia Top 500 Brands" and "Forbes Asia Top 200 Brands".

Red Star Sports is people-oriented and scientific and technological innovation. Red Star Sports is committed to the research and development and production of professional scientific and technological sports equipment, promoting high-level sports achievements and promoting the spread and progress of human sports civilization. At the beginning of its establishment, it established the brand strategy of "leading by science and technology", established the first perfect product R&D and technology research center in China, and took the lead in establishing the top biomechanics laboratory in China in cooperation with the world's top sports research institutions, making it the first sports brand led by science and technology in China. Its self-developed GDS ground damping system and many other sports technologies are at the leading level in the same industry in China.

The unswerving goal of Red Star Sports is to establish a century-old enterprise and a century-old international brand. In order to build the world's leading sports brand, To no. 1, its spiritual connotation is deeply in line with the Olympic spirit of "faster, higher and stronger". In the same year, Red Star Sports launched the Olympic strategy in an all-round way, became a "global partner of the North Korean Olympic Committee" and sponsored the first gold medal of the 2008 Beijing Olympic Games "Women's Weightlifting 48kg Class". In 2008, Red Star Sports widely participated in international high-end sports events, landed in NBA, joined hands with La Liga, and cooperated with ITTF to sponsor Qatar Open, laying a solid foundation for brand internationalization and actively moving towards brand internationalization.