The core of corporate culture is people-oriented, and being an enterprise is actually being a person. Although the system is important, it is decided by people and the system itself is not perfect. It needs continuous improvement and implementation. Only when people consciously and voluntarily abide by and implement the system can the system play its due role. If a person insists on breaking the system, the system itself cannot stop him. Therefore, in the case of imperfect system, mechanism and system, people have become the decisive factor for the success or failure of enterprises. The ultimate goal of corporate culture is to guide people's spontaneity, and the filial piety and gratitude of Confucian culture can solve the problem of people's consciousness and self-restraint. Therefore, the construction of corporate culture should start with the most basic moral qualities of being a man-filial piety and repaying kindness.

"Filial piety" is the most important and basic content in Confucian culture, and it is the direct embodiment of the avenue of heaven and earth. The Book of Filial Piety says: "Filial piety is the foundation of virtue, and the principle of teaching is also born." "A man's conduct is greater than filial piety." "Filial piety begins with relatives and ends with success." The word "teaching" consists of "filial piety" and "literature", which shows that all education should start with filial piety. Haig once analyzed China culture in this way: "China is purely based on such a moral combination, and its national characteristics are objective' family filial piety'. China people regard themselves as belonging to their families and children of the country. " Max Weber also made a comparative analysis of Confucian ethics in China and Western Christianity. He said: "All interpersonal relationships in China are based on the principle of filial piety." In fact, in the history of China for thousands of years, "filial piety" is not only the core of China's basic culture and traditional culture, but also the soul of current culture. Modern social civilization needs filial piety, so does the construction of corporate culture in the new century. A person who can't and won't do filial piety well can't do anything else well. Therefore, filial piety is the first important thing that human beings must do and do well.

There are three levels of filial piety: filial piety, filial piety and filial piety. "Respecting and nurturing" means filial piety, "not humiliating" means middle filial piety, and "having heirs and conforming to the Tao" means great filial piety. "Respect and support" is the beginning of filial piety, and it is "pro-service". "The Book of Filial Piety" points out: "It is immoral to love others but not relatives; Those who disrespect their loved ones and respect others are called disobedience. " Therefore, it is concluded that "being a dutiful son at home can be a loyal minister in the DPRK". But "filial piety" is limited to parents, children, brothers and sisters, so it is called filial piety. "Filial piety without humiliation" means not hurting your body or humiliating your loved ones. The so-called "no harm to the body" means protecting your body from harm. Being healthy and loved by parents reflects the great love of parents. Children only have the right to use, but not the right to hurt. The so-called "not insulting parents" means making children think twice before acting, and be cautious. Don't let your parents worry, worry and worry because of your own mistakes. On the contrary, children should do their duty, do their best, make contributions to the society, honor their ancestors, and make their parents feel at ease and comfortable. Filial piety is the relationship between filial piety and society, so it is called middle filial piety. "Inheritors, by the way" means not only to let the family background, family business and virtue be passed down from generation to generation, but also to follow the way of heaven and earth. That is, when the interests of ancestors, families, nationalities and society conflict with those of one's own family, the interests of the family should unconditionally obey the interests of all; When there is a contradiction between Taoism and filial piety, filial piety should obey the main road. Therefore, a dutiful son can disobey his parents' orders. There are three situations: that is, when obeying his parents' orders will put his parents in danger, shame them and put them in an animal state, he can disobey them. This is the so-called "filial piety", in fact, this is a deeper and greater filial piety. This is the embodiment of this great filial piety. When Kou Zhun was a child in Song Dynasty, his family was poor and his mother died. Later, when he became prime minister, the emperor gave him gold silk. When he came home, grandma saw it and cried sadly. Kou Zhun asked her why she was crying. Grandma said, "when your mother died when you were a child, you couldn't get a piece of silk to cover your body." I didn't expect you to be so rich today! " Kou Zhun was very sad to hear that. From then on, he didn't save private money all his life, except for his own use, all of which were given to poor families. Dayu and Kou Zhun can take the world as their parents, turn family filial piety into the love of the whole people, and turn private love into public love, which is a high level and a model of filial piety.

Filial piety is not only a principle of interpersonal relationship, but also a spirit of interpersonal relationship in which people live in harmony with everything in the world. Filial piety regards heaven as the father and the earth as the mother, and requires human beings to treat all things in heaven and earth like their parents and respect them according to their nature, so as to get the favor of all things. Mencius said that if you don't go against the farming season, you can't finish eating; Fish and aquatic products can't be eaten without spreading fine nets to deep lakes and ponds; Logging and cutting down trees can comply with the prescribed season, and the wood will not be used up. On the contrary, if human beings don't respect, cherish and cherish everything in the world, it is mainly human beings who will be hurt in the end. Ozone hole, sandstorm and serious pollution and destruction to human living environment are vivid examples! We accept the energy of the same sun, absorb the nutrition of the same earth, breathe the same air and drink the same water source. Everything in the world and human beings are one, so we are born from the same root, so why bother frying each other! Caring for nature and others means caring for ourselves; To hurt nature and others is to hurt ourselves!

"There is one family in the world, and China is still one family", which is applicable to the world of filial piety. Confucianism's "all men are brothers within the four seas" fully embodies cosmopolitanism and humanitarianism. This idea of "One World" has special historical and practical significance for the healthy development of the new economy under the background of world economic globalization. Because this idea needs peace, not war; It is recognition, not exclusion; Cooperation, not blind competition; It is mutual benefit, not self-interest. For China people in the 2 1 century, filial piety still connects the hearts of 50 million overseas Chinese around the world. The rapid economic development of the Chinese nation in the new century is not only the mission of mainland Chinese, but also the unshirkable responsibility of all Chinese in the world. Filial piety will play a great role in maintaining the Chinese world.

If filial piety is the first important thing that human beings must do well, then repaying kindness is the second important thing that human beings must do well. "The kindness of a gentleman is not reported, and the knowledge of a villain is not reported." "The kindness dropped by others will be rewarded one day." These are the basic ideas of Confucian culture. A grateful and grateful person always wants to do something for the benefactor and will not do anything harmful to the benefactor; Ungrateful people are not only ungrateful and ungrateful, but also protect their privacy at the expense of benefactors when their personal interests conflict with those of benefactors. Such people are the least credible and unreliable! Therefore, gratitude is also the most basic character of human beings.

There are four kinds of gratitude that human beings should repay: the kindness of parents, the kindness of teachers, the kindness of the country and the kindness of the people. Be pregnant in October and breast-feed for one year. After 20 years of careful care and cultivation by parents, we can grow up. I can't repay your kindness. To repay your parents, you must first be an adoptive parent. Parents have worked hard for most of their lives to raise their children, but they are getting older and sicker every year. For children, supporting their parents is not only a legal responsibility and obligation, but also a good opportunity to repay their kindness. Second, be an adoptive parent. Parents are old and sick, of course, they need the careful care of their children, but what parents need more is spiritual comfort. Therefore, children should be modest and prudent in all aspects of work, study, life and life, and strive to make their parents feel at ease, at ease and comfortable, and not let their parents worry, worry and worry. The third is to adopt parents' wishes. Parents have many ambitions all their lives, some of which have been realized and some of which have not. They put a lot of hopes on their children. If children can make achievements in study, work and society according to their parents' expectations and requirements, it is the best reward for their parents' kindness, and parents will feel the greatest satisfaction and comfort for it. This is to repay your parents.

Although our parents can raise us, without teachers, we wouldn't know etiquette and reason, learn culture and scientific knowledge, and wouldn't have today's achievements and status. As the saying goes, "Respect is better than obedience", and the best reward for teachers is to follow their instructions, keep in mind their requirements and expectations, keep studying, study hard, work hard and make a difference, so as to achieve "shine on you is better than blue". Seeing that their students and subordinates have made achievements and progress, teachers will feel great comfort and glory. This is the teacher of the newspaper office.

We can work, study and live in a peaceful and stable environment because of the kindness of our country. The state trains the army and police to protect national security and social stability; Establish schools so that we can receive a good education; Improve medical institutions and let us live healthily; The construction of public welfare facilities will enable us to obtain adequate living security. This kind of goodwill can only be rewarded if we do our best, do our duty, work harder and strive to make greater achievements and contributions. This is to serve the country.

Everything we need for food, clothing, housing, transportation and daily life is not given by the people. Textile workers work hard to weave good cloth every day, but they can't afford to wear it. We are often picky; Farmers hoe crops at noon, get up early and harvest late, but they are reluctant to eat good food. We often waste it unnecessarily in eating and drinking. Some construction workers have built buildings all their lives and never lived in them, but we often adjust them, which is not satisfactory; Some old revolutionary areas are still blocked by roads, but the roads in some cities are paved today and dug tomorrow. This is an amazing loss and waste! Ask yourself, how can we have enough to eat today without the people? Without the people, how can we have everything now? But now, some of us still don't have enough to eat, don't wear well, don't live warmly, and even can't get the minimum living guarantee! How can we repay this kindness? Some of us are still working and living in difficulties, while some of us are relaxing day by day. Not satisfactory, but not satisfactory either. Put down your rice bowl and scold women after eating meat! Clap your conscience, what value are we creating every day? What contribution have we made to society? Is our contribution really greater than that of the people? Should we really be so extravagant and wasteful? Now, it's time for us to seriously think about these problems! Only by thinking about these problems clearly can we know exactly what attitude we should adopt towards work, society and people. Only when these basic problems are solved can we solve other problems. If these basic problems are not solved, nothing else can be discussed; If you don't even do these basic things, you can't do it. It's a farce to talk about anything else. You are deceiving yourself!