There are many factors that affect the effect. In the same industry, someone can make a deal, and the publicity cost is about tens of dollars. Some people have been burning money to no avail. They have been bidding for six years. You can ask questions and answer questions if you don't understand.

Generally speaking, from the analysis of account setting, market, platform and other channels, it can be said that what industry you are pushing is different in different industries. I have bid for dozens of industries before, and most of them can make achievements.

1. Locate the user base of the enterprise.

Bidders must customize the target group of their own enterprises before bidding, and try not to have a target group of about 20 years old.

It is positioned as a middle-aged person aged 30-40. Only in line with the positioning of visitors can we have a better promotion effect.

To promote, first of all, not products and ourselves, but users. What if I don't know who the user population is?

Let the bidding promotion have a good effect-the positioning of users needs to be analyzed one by one with the data searched by users. Only in this way,

Know exactly what the user's needs are-

2. Keyword matching mode

The matching patterns of keywords are generally divided into broad sense, accuracy, core, conventional inclusion and accurate inclusion. Every matching pattern has a matching method. 3. The launch area and time are generally available in places where the budget is large and the ability range can be reached. In terms of time, it depends on the industry, but the launch time.

We can do experiments. For example, the general online time of a marketing website is normal working hours. Of course, if the website has customer service on duty,

You can put it in at other times.

3, the choice of keywords

At this time, it is necessary to analyze the target key and long tail keywords. This step is very important, because positioning keywords can directly affect our bidding promotion effect and cost, so we must position them accurately. For example, if our user base is local, then we only put keywords without adding local addresses, so even if we invest money, it may not have a good effect.

4. Bid ranking budget evaluation

According to Baidu's bidding advertising space, there are ten on the first page, five before and after seo optimization, and several on the right. When bidding, the higher the price, the higher the ranking. I believe many people will have this idea, and then directly rank the price first, but is it really good to rank first? In fact, we can adjust the bidding ranking and keep it in one or three places, because some users will click on the following websites for comparison even if they click on the first website. At this time, it is necessary to evaluate the budget and effect of one or three places.

5. Analyze the historical statistical data of bidding accounts.

Even if the bidding effect has been poor, it is not completely worthless. Compare the historical data of 3~6 months, find out the keywords or ideas with high conversion rate, and analyze the promotion scheme without any effect. Then when making the promotion plan, you can focus on it.

There are many factors that affect the effect. In the same industry, someone can make a deal, and the publicity cost is about tens of dollars. Some people have been burning money to no avail. They have been bidding for six years. You can ask questions and answer questions if you don't understand.

Baidu's bidding promotion can achieve good results not simply by insisting on doing it, but by constantly adjusting keywords and creativity according to changes in user habits. For some keywords that don't have much paid promotion, you can trick other Baidu products into promoting for free, and the effect is good. Secondly, if you operate an account for an inexperienced person, the effect is basically poor, and you have to find someone more experienced.