Training objectives: This major cultivates high-quality applied talents with humanities and social sciences literacy, solid knowledge and ability in news communication theory and sports news communication, and can engage in news communication, public relations and marketing in all-media fields, publishing units, government departments, enterprises and institutions and related fields.

2. Network and New Media Major (four-year, Bachelor of Arts)

Training objectives: This major cultivates high-quality applied talents with the knowledge and ability of humanities and social sciences, network and new media communication theory and sports news communication, and can engage in content production, marketing and promotion in social organizations such as network and new media institutions, public relations advertising companies and government agencies.

3. Tourism management

This major trains high-quality compound elite talents who have both ability and political integrity, have a solid theoretical foundation of tourism management, understand the connotation of sports, have strong comprehensive professional ability of cross-border integration of sports tourism, and can engage in the planning and development, planning and implementation, product design and operation of sports tourism in sports tourism administrative departments, various associations and organizations, and various enterprises and institutions.

4. Leisure sports

This major cultivates the basic theoretical knowledge and basic sports ability of leisure sports specialty. Can be engaged in the organization and leadership of outdoor adventure activities, the teaching management of outdoor experience education activities, the design and planning of sports and leisure projects.

Compound professionals who can engage in leisure education research and sports leisure guidance in outdoor leisure tourism institutions, outdoor education institutions, commercial leisure institutions and non-profit organizations.

5, public utilities management (sports management) (four-year, bachelor of management)

Cultivate high-quality compound talents who systematically master the basic knowledge of public management and sports management disciplines, have high theoretical literacy and strong organizational, innovative and coordination abilities, have public spirit and international vision, and can engage in management work in party and government organs, enterprises and institutions, social organizations and international sports organizations.

The above contents refer to: Beijing Sport University-School of Journalism and Communication, Beijing Sport University-School of Sports Leisure and Tourism, and Beijing Sport University-School of Management.