Incubation (incubation) is essentially a process in which animal embryos that occur in the egg membrane break through the membrane and begin to live freely. With the introduction of management science, we endow incubation management with the connotation of "true love" cultivation, training and education, and we define the core values of incubation management as "achieving others to achieve themselves". The purpose of incubation is "transformation" and the process and means are "incubation". Incubate what? By dedication, by input, by various elements and resources.

Incubation management is a new practical multi-functional discipline system based on economics, management and sociology.

Incubation management is divided into five incubation systems and ten incubation contents.

First, the incubation project. Incubation project is divided into two parts, one is the core project and the other is the derivative project. Core projects are the basis for the survival and development of enterprises, and derivative projects are the driving factors for the diversification and collectivization of enterprises.

According to the statistics of professional organizations, the average life span of small and medium-sized enterprises in China is 3-4 years or less. Therefore, this is a common disease, not an incurable disease. China people have a mental set, which is a common fault and must be despised. In this way, minor diseases become diseases, and common diseases are fatal. Why start a business? What is the internal motivation of starting a business? Is it passion, ideal, strategy, interest or something else? In fact, the answer is very simple, both from the grasp and practice of two words: project. An enterprise or department must have its own basic or core projects from the beginning of its establishment. "Starting a business through a project" is an iron law. Without projects, enterprises will inevitably do nothing and stagnate; Without good projects, enterprises lack competitive position, and if they don't advance, they will retreat. No project or no good project is the main internal cause of a company's fatal short life. Rational investors recognize it as a "good project", even if it is venture capital; Smart entrepreneurs reuse talents or teams that can incubate "good projects", even in higher vocational colleges with high salaries. Practice has proved that an excellent enterprise team is first of all a team that constantly introduces or actively incubates new projects, because projects are an important condition for the survival and development of enterprises.

Second, the incubation mode. The incubation model is divided into two parts, one is the incubation business model, and the other is the incubation management model. A pattern is the standard form or fixed format of things.

Business model, namely business model, has become a term in the mouths of entrepreneurs and venture capitalists. With a good business model, success is half guaranteed. A business model is a conceptual tool, which contains a series of elements and their relationships to clarify the business logic of a specific entity. It describes the value that a company can provide to its customers, and the internal structure, partner network, relationship capital and other factors used to realize (create, sell and deliver) this value and generate sustainable profit income. In essence, the business model is how the company makes money. In short, beverage companies make money by selling drinks; Express companies make money by sending express delivery; Internet companies make money through click-through rates; Communication companies make money by collecting phone bills; Supermarkets make money through platforms and warehousing, and so on. As long as there is money, there is a business model.