In advertising activities, the opinion of "AE" is quite important. The level of "AE" talents is one of the main signs to measure the planning ability of an advertising company. The work of general AE includes three parts: customer communication, strategy formulation and implementation, and financial objectives.
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"AE" system is very popular in advertising circles such as America and Japan. To implement "AE" system, advertising companies must have a deep understanding of advertisers. AE should have an in-depth understanding and research on the nature, business principles, policies, products to be marketed, customers, competitors, project characteristics, needs and budgets of advertisers.
A professional advertising AE personnel should have comprehensive advertising marketing knowledge and follow the whole process of advertising planning, design, production and delivery. To be an AE, you need to have the ability of accurate judgment and reasonable suggestion, process management, teamwork, customer service, creative judgment, strategic thinking and financial management.