Q: Mascots are produced according to the operation mode of "dolls are the masters" in the Olympic Games. 1700 primary and secondary school students and kindergarten children were selected by visual inspection, and "Small Hydropower" Wen Peng won with a high vote of 1300. Why do you want to adopt this public evaluation method?
A: ICIF is a people's festival, so the mascot should first be liked by the people. It is a friendly goodwill ambassador. Only the design accepted by the public has vitality, and dolls are particularly sensitive to new things, things with vitality and things that give people affinity. On the other hand, the way of opinion polls also shows the openness, tolerance and democracy of Shenzhen, an international city.
Q: As far as I know, most mascots are based on animals. Why did you choose water as the carrier of the mascot this time?
A: This is unexpected income. The design of the emblem is based on the concept before the picture, and the design of the mascot is based on the concept before the picture. There are still two days before the deadline, and Xiaoshuidian is not in the form of "Wen Peng". "Pioneering cattle" is a symbol of agricultural civilization, and its cultural characteristics are difficult to express. Little Book Boy and Dapeng Bird also lack thickness and background, and dozens of schemes are not satisfactory. We once suggested to the organizing committee to cancel the mascot of the first ICIF. But after reading Yang Honghai's "Cultural Shenzhen" quickly, we cheered "Finally found it!" Isn't "water" the best embodiment of Shenzhen culture? As a result, Diamond modified the image of "knotting notes" with colorful wings, and after several drafts, he finally had the present "Wen Peng".
Q: How does this image reflect the cultural characteristics of Shenzhen?
A: Shenzhen is a new coastal city, where immigrant culture, SAR culture and multiculturalism meet. The theme of "integrating world culture and gathering the essence of industry" makes Xiaoshuidian show the broad and inclusive mind of an immigrant city and an international metropolis. Wen Peng's headphones are unique, and they were added by a diamond brainwave, which shows that the cultural industry is represented by vision and hearing, and is the representative of advanced culture. The name Wen Peng embodies the strategy of "building a city through culture" in Shenzhen.
"Colorful characters" design is almost obsessed.
Q: As far as I know, the design of the emblem only took five days and five nights. How did you finish the task in a short time?
A: (Laughter) It was five days and five nights of fighting, and those days ruined us. Several of us are thinking about the characteristics of ICIF-"Cultural Festival, People's Day, City Card". We started to check the data separately. In order to accurately understand the color sequence of TV color bar signals, Zhuang waited until midnight, staring at the TV screen and analyzing it carefully. Finally, after the "public opinion survey" of relatives and friends, I focused my attention on three schemes: "color writing", "bar code" and "gathering arrows in words".
Q: So how did you finally choose the design of "colorful characters" as the emblem?
A: This is all because of our understanding of ICIF and cultural industries. ICIF is the fusion of traditional culture and advanced culture. Before designing the emblem, we participated in the planning of the digital TV exhibition hall, which inspired the creation. "Colorful characters" appropriately express the tradition and modernity of culture, and combine Chinese and western characteristics, which is the combination of culture and industry.
Q: What are the elements of "colorful writing" and what is its meaning?
A: The element of "colorful prose" is Su Dongpo's cursive prose, which is dancing visually and has the subtext of dancing and writing; The English abbreviation "SZ" of the word Shenzhen expresses the tolerance of an international metropolis where Chinese and western cultures blend; Dancing ribbons and dancing culture in Shenzhen show the basic function of ICIF, which is "the stage of Expo and the link of transaction". The leading red flag represents advanced culture; Seven colors of graphics symbolize a rich and colorful cultural industry.
For reference, good luck.