Packaging is an inseparable part of the product, and the production process is not over until the product is well packaged. Product packaging is a highly technical and artistic work. Through product packaging, the following effects should be achieved: display the characteristics and styles of products, match the value and quality level of products, and the shape, structure and size of packaging should provide convenience for transportation, carrying, storage and use. Packaging design should adapt to consumers' psychology, respect consumers' religious beliefs and customs, and comply with the law.
The packaging I want to talk about actually includes two kinds: one is the outer packaging of real products, such as the cover of an educational book; The other is a kind of publicity package for products or services, which is probably invisible to the naked eye, but can be felt in the hearts of consumers.