A trademark is a visual representation of a company or product. A good trademark can help a company establish a brand image, win market share and bring more business opportunities. Here are some tips for designing trademarks to help you create an excellent trademark.

1. Learn about brands and competitors.

Before designing a trademark, it is necessary to fully understand the enterprise brand, determine the brand positioning, target audience, cultural background, core values and other aspects, as well as analyze and compare the main competitors in the industry and their logo characteristics.

2. Find loopholes and opportunities

It is very difficult to carry out differentiated design in the massive brand LOGO. So, first of all, we need to look for differences or empty shortcomings with existing brands. Don't risk being too similar to other constellations. They can be displayed in cartoon, metal, simulation, creativity and other unique ways to obtain higher quality.

Step 3: Easy to understand

Good trademarks are often concise and easy to remember and identify. Therefore, in the process of trademark design, use elements and colors as little as possible, but ensure high recognition.

4. Visual impact

Visual impact is a necessary feature of a good trademark, which helps consumers remember the brand. You can create shock and attraction through elements such as colors, shapes and patterns.

5. Color design

Color is a way for people to receive information. Choosing a detailed and specific color scheme can express the brand purpose and cultural value. When choosing color matching, we should consider factors such as brand positioning, audience personalization, and final color diversification in the industry, so as to achieve appropriate results.

6. originality and repeatability

Trademarks need independent innovation and design points to avoid plagiarism or similar trademarks. At the same time, vivid theme, clear style, detailed translation and repeatability are also very important to ensure that the logo will be displayed correctly.

7. Testing and modification

After the trademark design is completed, it needs to be tested and evaluated in practical application to verify whether its understanding meets market expectations and customer needs. In addition, on the basis of preliminary testing, the trademark is refined and modified to further enhance its coverage and application value.

In short, a successful trademark should not only have independent characteristics and readability, but also leave a deep impression on people in a short time, and be consistent with the brand's core values and target audience. According to the characteristics, culture and products or services of the enterprise, following the above trademark design skills and principles will help us build a competitive trademark.

Zhonghui Design Original Trademark Design Works

The above contents are answered by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional trademark design company, hoping to help everyone.