In 2000, after the series of Poor Dad and Rich Dad were introduced to China, the concept of "financial quotient" was also introduced to China.
If you don't know what financial quotient is, please see that financial quotient is a person's ability to handle money. Stop it, okay?
Of course, the working people hope to find a way to get rich and get financial freedom from books. At the same time, entrepreneurs also smell business opportunities. After 17 years' development, what are the income-generating modes of the financial and business education industry?
At present, there are several companies that are doing better. The financial business group is undoubtedly the boss, responsible for popularizing the concept of "financial business", improving the recognition of the people, especially the younger generation of parents, and striving to open up the market.
There are several companies that I have contacted and think are doing well, such as Cai Shang Group, Cai Zhong Children's Finance College, Leba Finance, UK-China Finance, Nine Kingdoms and Baxter Finance. The income generation method is as follows.
First, facing the end consumers, classroom education: board games+teaching materials+outdoor activities+flea market.
In terms of board games, such as the magic rabbit of Baxter Finance, the cash flow game launched by Finance Group, the rich dad desktop game, and the cash cow of the nine countries, the purpose of the game is generally to sort out the sense of purpose, so that students can simulate their future life in advance and the entrepreneurial process. Through the game process, we can understand their personality, competition consciousness, resource utilization consciousness, goal consciousness, innovation consciousness and so on.
Teaching materials: Most of the teaching materials of financial and business education need the guidance and companionship of parents or teachers, and more need the explanation of adults. Therefore, the sales terminals of teaching materials are all for parents or people who want to be financial and business teachers. I've read the textbooks of Cai Zhong and the primary school textbooks of Caishang Group, which are really not suitable for children. Therefore, personally, the textbooks compiled by Chinese financial and business education are not particularly successful.
Outdoor activities: similar to "one dollar challenge camp" and "entrepreneurship course". The content of the "One Dollar Challenge Camp" is that children are only allowed to bring one yuan when they go out in the morning, and they need to complete a series of goals until 4 pm, including not only relying on this one yuan for lunch, but also preparing a gift for their parents, indirectly letting their children work to earn money, realizing the difficulty of making money, and thanking their parents. "Entrepreneurship course" is similar to the cooperation between financial companies and other industries, such as cake shops. Children use the resources of the cake shop to make cakes, and then set their own prices and sell them on the street. They try their best to persuade others to buy your cake, but most people will buy it because they feel sorry for their children.
Flea market: Le Dad is very successful, and so is the official WeChat account, which is the financial and business manager of Le Dad. Le Dad has really studied financial and business education all over the world and introduced many foreign educational concepts, which can be seen from his official WeChat account article. I'm not writing soft articles, I really feel good about myself. )
Le Dad's outdoor course: Children can draw their own pictures, make their own handmade hair ornaments, or pen containers, or flower baskets, or household necessities, to stimulate their innovative ability and practical ability. Selling their own things, children are very serious and will sum up how to make others buy successfully. Even some children don't eat lunch, and customers want private tailors to make them by hand. The children are customer-oriented and very dedicated. This is what I think is quite successful. Le dad has done nothing but this one for so many years.
Most companies try various profit models, but none of them become stronger and bigger.
Second, face peers, train tutors, sell teaching materials and sell online courses.
Education is very hard. Those who do traditional education, learn musical instruments and dance all know that homogenization competition is too serious. In the price war, except for the venue fee, employee salary and teacher salary, the remaining bosses almost drink bowls of porridge, and traditional education and training hardly make money.
So there are many companies doing peer business.
For example, training teachers, improving teachers' teaching ability, training schools, improving schools' enrollment ability, directly training a large number of teachers, and then transporting them to various training schools are all revenue models.
Nowadays, the training industry often makes money not directly facing the terminal students, but often facing the peers.
Training professional financial and business tutor: I did financial and business education some time ago, and I was lucky enough to go to nine countries to learn from my boss. Nine countries have a revenue model, which is to train financial and business instructors. The finance and business group also has this section, but the cost is too high, it costs 6980, so I gave up decisively, and the content is similar.
The training industry is that as long as the course comes out, your peers can come up with the same course the last time and the next day, and the content is similar. This is similar to clothes, bags, shoes and so on. The big-name fair is not over yet, and the new products have been dismantled by peers and will be put on the shelves the next day.
Teaching materials sales: For example, Cai Shang Group, the leader of financial education, has a special department to sell teaching materials and connect with peers in the secondary market. If there is an opportunity for cooperation, a financial teacher will be sent to the cooperative unit. If you don't have a chance to cooperate, you can sell textbooks to your peers and earn a little.
Sales course: The course system of Cai Zhong Children's Finance College is very powerful and super-systematic. But the packaging is not good enough. Financial business courses for children, teenagers and young people have all been developed, mainly selling online courses on websites such as Baidu and Taobao. I have studied her children's curriculum, the content is ok, and the model is too poor.
In the online class in Cai Zhong, in the video of preschool course, one teacher teaches three students, but this is not a complete class. I feel that a lot of words are said to people who watch videos. After all, he may have to face a financial advisor, not a student. Anyway, his course, in the eyes of students, is too boring and has no sense of substitution. The financial business teacher looks naive. At best, it can only summarize the concept and teaching content of financial quotient, and its positioning is not accurate. Like catching two rabbits, he didn't catch either.
Book sales: The most typical example is that Cai Shang Group sells poor dad and rich dad series books, as well as children's financial textbooks, Qian Qian dogs and other books, as well as cash flow games and monopoly games for adults.
Third: earn the franchise fee.
It's easier. Small companies are not famous and people don't recognize them. Big companies build platforms, welcome to join, send teachers and textbooks to help you open the market.
However, nowadays, people's brand concept is gradually weakening, and the era of de-branding is coming. People pay more attention to experience and feelings. As a financial quotient who has never been popularized to the public, it is difficult to establish a brand concept.
Cai Shang Group has been working hard for 10 years. Isn't there a large number of people selling cash flow games and rich dad books now?
Fourth, the compound income-generating mode: financial and business experience hall, summer camp, etc.
It is said that some companies are discussing cooperation with big development, such as Wanda and Vanke, and some of them are presented, such as building a financial business experience hall in a big shopping mall and establishing a financial business experience camp in a community. Developers are responsible for students and venues, and financial and commercial companies are responsible for tutor input and course introduction. However, because financial companies have too low control over students and are attached to others, they are particularly passive in implementation.
Summer camps are more common, such as study tours or three days and two nights of training. The cost is high and it is difficult to recruit students. After all, financial quotient is not accepted by the public and the fees are low. Apart from accommodation, lecturers, teaching assistants, venues, insurance and transportation, first, you don't make money. Second, you may not even make money. Therefore, many summer camps now hope to drain students and let them participate in the following series of courses.
Similar to the annual card beauty. Students get an annual card or a semi-annual card for financial and business education. Of course, if you don't go, the time can be postponed, but there are still many students who haven't finished their classes.
Fifth, directly face the students' online classroom.
Le Dad cooperated with Honeycomb in June to launch an online class, where students can ask questions on the spot and communicate with teachers.
I also saw many financial and business courses in Himalaya, such as reading Qian Qian, the fun of economy, the use of pocket money and so on. , and recorded for children. You said that children's attention is only short-lived. How good can this effect be? Adults are easily distracted when listening to a voice, not to mention children. This kind of course is mostly the primary work that enterprises or individuals do in order to establish an image and increase traffic.
Sixth: financial and business cartoons
I have read Dr. Rabbit, Little Golden Bean, and The Book of Financial Business. Dr. Rabbit and Xiao Jindou are suitable for children to learn what money is, how to use it, whether it is big or small, whether it is true or not, and so on. And enlightenment education; The Book of Financial Business is a financial commodity that inspires children by telling stories.
But if I hadn't been engaged in financial education, I really didn't know these cartoons. Although the content is good, promotion is still coming.
There are still many income models of financial and business education. These are common now. In fact, they also roughly summarized the common revenue models in the education and training industry.
Whether it is selling teaching materials, training financial business instructors or cultivating students' financial business, it is based on a major premise, that is, people's recognition.
Musical instruments can be graded to add points for further studies; Traditional, exam-oriented educational products and necessities; Financial quotient? What is this? Many people don't know this concept at all. What are we doing? Somebody has to popularize it.
It is reported that Cai Shang Group will shoot a large-scale reality show and broadcast it on the Central Children's Channel in the second half of the year. The production team is the team of "Where is Dad?". I hope that after the reality show is broadcast, people's recognition of financial business will be greatly improved.
At present, there are many financial and business education companies in China, but the future trend is obvious. Large companies are responsible for promoting the concept of financial business, enhancing people's recognition, and eating small companies through course delivery and textbook delivery. You know, it is impossible to make a fuss without a team, whether it is developing courses or teaching materials.
At present, the Financial Business Group has also established financial business associations in some colleges and universities, which are responsible for systematically popularizing financial business among college students. Maybe there will be financial education in universities in the future, of course, it will be many, many years later.
I hope I can give you some guidance if you want to enter the financial and business education industry or have been struggling on this road. This article is just a role in attracting jade. Welcome everyone to spray it.
The financial and business education industry has a long way to go.
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