At the age of 72, Yin Mingshan, who created this commercial map, led Lifan Holdings to successfully go public and became the richest man in Chongqing. However, in 20 16, Lifan entered the list of "fraudulent companies" announced by the Ministry of Finance. The scandal of swindling1.1.400 million yuan made Lifan, which is not rich, worse.
A few months ago, car dealers in chongqing lifan wore T-shirts with the words "Lifan pays back the money" and collected debts at the entrance of Lifan Center. I'm afraid Li Fan ran away.
Lifan's defeat is actually the epitome of many declining car companies in China, catching up with the wind and making a lot of money. But I just want to make quick money, not pay attention to technology. Yin Mingshan even said that "cars are sold by the catty". He said: "The car will cost 0/00 yuan per kilogram this year and 40 yuan per kilogram in five years."
Extended data
Lifan didn't do one thing and love another;
In 2006, Lifan's first production car went on the market in lifan 520, marking Lifan's official entry into the automobile industry. Although Yin Mingshan was full of confidence, he was also very aware of the market environment at that time. He said, "If you can beat it, you can beat it. If you can't beat it, you run. The countryside surrounds the city. "
Lifan's "automobile war" was not beautiful, but at that time, the automobile industry was in a fast-breaking incremental market, just like the "pig on the tuyere" in Lei Jun's mouth. Enterprises that build cars by "tape measure" can survive, and so can Lifan.
In 2007, lifan 620, which looks like BMW 3 Series, rolled off the assembly line; In 2008, lifan 320, which looks like a BMW MINI, appeared; In 20 10, Lifan earned 677 10/00000 yuan and produced 691750000 passenger cars. But compared with other OEMs, Lifan's sales can only be said to be tepid.
Mr. Zhang, who has been engaged in automobile marketing in Chongqing for many years, told reporters that there is nothing wrong with Lifan building a car. The problem is that it has not done its job well. "Lifan is too obsessed with imitation, and automobile manufacturing must be the king of research and development. Although the current head brand has the shadow of imitation in the early stage, with the expansion of R&D investment and the absorption and transformation of technology, we can win the first opportunity by continuously introducing products that meet the market demand through R&D. Not working hard on research and development is the root cause of Lifan's fall. "
Shenzhen Online-The richest man in Chongqing with a debt of 654.38 billion+057 billion was chased. What did he go through?