1. First of all, we should conduct market analysis and crowd positioning, and sort out all the keywords needed for this project for classification. The suggestion of the win-win theory here is that keywords with different attributes can be classified as fine as possible, which is also to prepare for a refined account structure before promotion. 2. Let me explain in detail here that a refined account refers to the keywords and related ideas added in each promotion unit and whether the corresponding landing pages correspond to each other under each scheme. This also ultimately determines whether the traffic is accurate, whether the visitors of the website are your target customers, and whether queries and orders can be generated after the account is launched in the later period. 3. Often a promotion account can't exert the maximum promotion effect, partly because of the construction of our account structure and partly because of the promoter's launching strategy. 4. Therefore, a good account structure is also related to the life and death of the later account (although it is exaggerated, it is proved by actual combat), which is one of the reasons why some bidders who have been in actual combat for many years must divide the requirements for account construction in detail, and it is also one of the necessary conditions for becoming a qualified bidder.

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