In the past ten years, the online shopping platform has reached record highs in both business performance and information data collection, and has formed a real monopoly. The platform grasps the personal information, consumption habits and preferences of most people, forms an ecology through different activity policies, and further controls the wealth and flow of members. After the absolute power of data, information, capital and resources is formed, monopoly will bring relative harm.
It is very correct to formulate rules for the platform, which is standardized management, but it only makes a small number of businesses with resources more competitive, and will eventually form a situation similar to an entity. Generally speaking, people who own resources will form a resource monopoly and become rulemakers together with the platform, thus controlling the tangible and intangible markets. This makes most e-commerce become a foil in the development process.
The habit of customers forming consumption stickiness also allows e-commerce to have enough chips and patience to compete with the majority of e-commerce. The information provided by all our consumers for free will eventually become paid data services, and the increase in the cost of e-commerce operators will eventually be passed on to consumers. You and I both know who is the winner in this process. What kind of through train is the embodiment of paid data.
The establishment of the platform ecological chain is essentially to serve customers, and we also enjoy this convenience and benefit. After careful analysis, you will find that commodity drainage-cultivating customer stickiness, enriching ecosystem products-deeply binding user information and funds, and the financial business of the platform-has become a locked economic servant. In this process, the platform finally locks all the funds of buyers and sellers firmly on the platform, that is, the money bought and sold becomes the short-term free use of the funds on the platform, and you can still lend money without money. Which platform is a commercial body? Or an intermediary? Or the financial industry? Or what? Make different judgments from different angles.
In short, the platform has brought us convenience, but disorderly monopolistic behavior may not bring us or the economy benefits.
Why should we say that the hidden rules of entity bullying will affect the economy? This is mainly about landlords and shopping malls. Most of the reasons for complaining about bad entities are also caused by Party A's overbearing hidden rules. Anyone who has opened a store knows that when negotiating with Party A, that is, the landlord and the shopping mall, Party B is also an operator and a vulnerable group. In the eyes of Party A, Party B works for Party A, not with the same interests.
Let's start with the street shop. When signing a lease contract, you have to pay one year's rent plus a deposit. We should give you three months' notice to cancel the lease. The annual rent will increase by about 65,438+00%. Does Party A know that excessive rent will directly affect the price of goods, and ultimately affect whether consumers buy, whether businesses are profitable and whether they can continue to operate? If the business fails, the store will definitely not be rented out, and finally the rent will not be collected. Some people say that if you don't rent it, someone will rent it. Yes, someone will rent it, but this vicious circle continues. Is this shop a prosperous shop or a drug shop? Wangpu's philosophy should be long-term and stable brand management, only seeing short-term benefits, not following the industry, and can only be short-sighted. Why do we buy clothes at higher and higher prices? Even the brand has considered the benefit distribution of the landlord. The price is low, there is no profit space, and operators can't live. Will consumers choose to buy expensive goods in the entity?
In addition to shopping malls, the hidden rules of bullying are the engine of economic destruction. Who dares to say that there is no such thing as attracting investment nationwide? Hidden income is dozens of times of legal income. Operators don't know the rules and you can't get in. You must be the object of being squeezed before you can qualify. Secondly, it is the terms of the contract. You must have guaranteed performance during the contract period. If you don't finish it, you will be deducted. You also need to pay the counter design audit fee, entry deposit, promotion service fee, training fee, insurance fee, property management fee, personnel management fee, counter account service fee, supply chain service fee, personnel deposit and other fees. Let's have a look. Is it like Huang Shiren? I said yes, it's so similar. Both sides have the same interests. If the store can't continue to operate, there are various restrictions on returning the cabinet. People at all levels can find various reasons to restrict Party B, and they have to peel off the skin when they want to return. If there is a store and a deposit for returning the counter, they will refund the deposit even if they lose money. What is the guarantee? I don't understand. I can only say that I can peel it. I only look at immediate interests.
Some people say that once a contract is signed, it must be observed. Yes, it must be observed, but there are many overlord clauses in the contract. How much support can you get from the court? It's not that Party B doesn't make trouble, it's that he wants money and doesn't get angry, or he wants to live. If he drops it, he can't play.
It is often said that operators must be really difficult, and Party A can't feel it. If these overbearing hidden rules are not changed, operators will have more channel choices. Has Party A thought about what to do?
Internal circulation means that people can afford it, spend money well and make money reasonably in all aspects. Benign interests create a benign market atmosphere and space, and consumers can pay the bill, which is also an important factor affecting the internal circulation.